@staffroomtalks
TikTok · Greenscreen Talking Head
@staffroomtalks A photoshoot is never just a photoshoot...our Art Director, Veronica, led the creative vision and execution of @Black Suede Studio’s SS25 campaign, bringing it to life from the ground up. Here’s how she did it 📸👠 #marketing #creativedirection #marketingagency #photoshoot #artdirector
Performance
Video #5805 · Greenscreen Talking Head
[01]
The creator, an art director, breaks down the entire step-by-step process of producing a fashion photoshoot for a footwear brand. She explains how she established the 'old money office' storyline, built a mood board, scouted the Vogue Hotel for its wood-paneled walls, and solved on-set problems like unwanted carpeting and a lack of natural light. She then details the process of creating a shot list, casting an international model, building a detailed schedule, and supervising the shoot day to bring all the creative elements together, concluding with a showcase of the final campaign photos.
[02]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
You know what goes into building a photo shoot like this?
Visual hook · 55%
The speaker is framed in front of a large, physical mood board covered in inspirational photos, immediately establishing the video's creative and professional context.
[06]
Steal this for your own video
Stand in front of and ask: 'You know what goes into like this?'
[07]
The promise the opener makes, and how the video pays it back
Hook
Present a high-quality, aspirational outcome and pose a question about the complex process required to achieve it, creating an immediate knowledge gap for the viewer.
Payoff
Reveal the final, polished outcome in its full glory, visually connecting the behind-the-scenes process to the successful result and closing the initial curiosity gap with a strong sense of accomplishment.
[08]
The structural pattern this video runs on
Framework
The Process & Proof Blueprint
Deconstructing a complex, aspirational project into a series of understandable steps, highlighting challenges and expert solutions to build authority and deliver a satisfying reveal of the final product.
The Strategic Foundation
Establish the project's core objective and the guiding creative principle or 'big idea' that informs all subsequent decisions, setting the conceptual groundwork.
The Environmental Constraint & Pivot
Introduce a tangible, physical obstacle encountered within the chosen environment and detail the creative, hands-on solution used to overcome it, demonstrating adaptability.
The Technical Constraint & Mastery
Introduce a second, more technical or abstract obstacle and explain the expert-level solution, showcasing specialized knowledge and problem-solving skills.
The Logistical Polish
Detail the final planning and resource-gathering phase (e.g., scheduling, casting, asset lists), demonstrating meticulous preparation and attention to detail.
A photoshoot is never just a photoshoot...our Art Director, Veronica, led the creative vision and execution of @Black Suede Studio’s SS25 campaign, bringing it to life from the ground up. Here’s how she did it 📸👠 #marketing #creativedirection #marketingagency #photoshoot #artdirector
branding · beginning
BLACK SUEDE STUDIO
contextual · beginning
think Mad Men
contextual · beginning
women in power
contextual · beginning
business chic but masculine
title · beginning
MOODBOARD
contextual · middle
wood paneled walls
contextual · middle
mid century lighting
title · end
CALL TIMES
call-to-action · end
follow for more
call-to-action · end
photoshoot deep dives
You know what goes into building a photo shoot like this? The Laxxades Studio, a footwear brand, asked us to produce tier Yes 25 footwear campaign. Here's how we did it. First, we bad to establish a storyline with the brand's creative director. We were aiming for an old money office aesthetic. Think mad men, women in power, business chic, but masculine. Then we built a mood board and started scouting locations that we felt could fit the vibe. We went with the Vogue Hotel, which is actually also a client of ours. A recurring theme in our mood board was the wood paneled walls, which is what the Vogue had in their event space. That mixed with some mid century lighting would add a lot of richness to the set. The only issue was the carpeting. We just had to get creative. We added another carpet on top, a desk, lighting, furniture to bring it all together. Important to no, the space had no windows. I really didn't want the photos to feel dull, so I worked closely with the photographer to see how we would achieve a fake natural light, which in my opinion made the photos so much richer. From there, the technical elements were settled. It was time to work on a shot list and finalize model casting. Since we're working with dainty high heels, the right pose direction and long legs were key to bring the shoes into focus on set. We casted so many international models via Zoom, and it was so much fun. We finally settled on Victoria Frost from LA and flew her in. The last detail was to build the schedule and make sure the day was well planned. We allocate time for hair, makeup, styling, UGC, and video shots. On the day of, I was supervising all the details, making sure all different elements came together. We were so happy with the results. Everything came out amazing. Follow for more photoshoot deep dives.