Viral Hooks
Trending short videosChef shares business model story
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@bfmradio

Instagram · Vlog

@bfmradio 📍🟡 “Orang Malaysia biasanya tak bagi strangers masuk dapur. Tapi saya pula…. ” Ini kisah Private Chef Abbinash yang dibayar oleh client-client untuk takeover dapur mereka. 🏃🏻💰 Bu$y Finding Modal - Episode 29 Episod ini dibawakan oleh @xiaomi.malaysia Ketahui lebih lanjut tentang Xiaomi 17T Series baharu di link di bio kami! Penerbit Eksekutif: Babu Penerbit: Sharifah Fateha, Sara, Huey Teng Penyampai: Sharifah Fateha Jurukamera: Ben, Dom, Chan Seng Penyunting: Ben #BFMBusyFindingModal

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The edit1 shot · 11 text
Shots Text8:42

Performance

Views
531.3K
Likes
14.7K
Comments
259
Engagement
2.8%
Outlier
13.7×
Length · 4 Jun 2026
8:42

Video #33441 · Vlog

Chef shares business model storyfrom @bfmradio

[01]

Overview

The creator, a private chef named Abbinash, begins by sharing a personal story of being rejected from jobs due to his voice. He then takes the viewer through his process, starting at a local market to source ingredients. He explains his business model as a private chef who, along with his team, takes over a client's kitchen to prepare a multi-course fine dining meal, and then cleans up afterward. He breaks down his pricing structure, from a starting price for a 3-course meal to the highest price he's charged for an 8-course meal, and concludes by revealing his very low starting capital.

[02]

Simple outline

  1. 1State personal obstacle
  2. 2Reveal niche profession
  3. 3Explain the service model
  4. 4Share the financial journey

[03]

Related videos

[04]

Classification

Format
Concepts
Day In The LifeOrigin StoryValue Vlog
Elements
B-Roll CutawayText OverlayLower ThirdMontage Editing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

I'VE HAD JOB WHERE I KENA REJECT SEBAB SUARA I

Verbal hook · 30%

I've had job interviews where I kinda reject...

Visual hook · 5%

A medium shot of a chef in an apron standing in a kitchen, speaking expressively with hand gestures, immediately establishing his profession and creating a personal connection.

[06]

Hook template

Steal this for your own video

I GOT REJECTED FROM [opportunity] BECAUSE OF MY [unexpected personal trait]

  • — I GOT REJECTED FROM EVERY RESTAURANT JOB BECAUSE OF MY VOICE
  • — I GOT REJECTED FROM INVESTORS BECAUSE OF MY AGE
  • — I GOT REJECTED FROM CLIENTS BECAUSE OF MY ACCENT

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Begins with a personal anecdote of facing rejection or a significant professional obstacle, creating immediate empathy and framing the subject as an underdog.

Payoff

The narrative concludes by solidifying the subject's success, leaving the viewer with an inspirational feeling of overcoming adversity through ingenuity and perseverance.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Underdog Entrepreneur Profile

To profile an individual's journey from a point of professional struggle to success in a niche field, using transparency about their business model and origins to build an inspirational and credible narrative.

  1. 1

    The Underdog Hook

    The subject recounts a specific instance of professional hardship or discrimination based on a personal trait, establishing a point of vulnerability and a problem to be overcome.

  2. 2

    The Concept Reveal

    The narrative pivots to introduce the subject's current, unique profession or business concept, presented as the solution or successful outcome of their journey.

  3. 3

    The Process Deconstruction

    The subject provides a step-by-step explanation of their service or business model, clarifying the unique value proposition and how it works in practice for a client.

  4. 4

    The Financial Transparency

    The narrative addresses the financial aspect of the business, transparently revealing pricing structures and earning potential to satisfy audience curiosity and add a layer of credibility.

  5. 5

    The Humble Origins Story

    The subject reveals their low-cost or 'scrappy' starting point (initial capital), reinforcing the underdog theme and making their success feel more impressive and attainable.

Themes

  • Entrepreneurial journey
  • Overcoming adversity
  • Passion for food
  • Business transparency

Techniques

  • Storytelling
  • B-roll montage
  • Direct-to-camera address
  • Animated graphics

Post caption

📍🟡 “Orang Malaysia biasanya tak bagi strangers masuk dapur. Tapi saya pula…. ” Ini kisah Private Chef Abbinash yang dibayar oleh client-client untuk takeover dapur mereka. 🏃🏻💰 Bu$y Finding Modal - Episode 29 Episod ini dibawakan oleh @xiaomi.malaysia Ketahui lebih lanjut tentang Xiaomi 17T Series baharu di link di bio kami! Penerbit Eksekutif: Babu Penerbit: Sharifah Fateha, Sara, Huey Teng Penyampai: Sharifah Fateha Jurukamera: Ben, Dom, Chan Seng Penyunting: Ben #BFMBusyFindingModal

Text overlays

  • branding · throughout

    BFM @BFMRADIO

  • title · beginning

    I'VE HAD JOB

  • title · beginning

    WHERE I KENA REJECT

  • title · beginning

    SEBAB SUARA I

  • title · beginning

    AND I HAD LIKE CHEFS ASKING

  • contextual · beginning

    ORDER UP!

  • title · beginning

    Bu$y Finding Modal

  • contextual · middle

    ABBINASH Private Chef

  • informational · middle

    CAJ RM 250 per pax

  • informational · end

    CAJ RM 700 per pax

  • informational · end

    MODAL RM 200

Transcript

I've had job interviews where I kinda reject about Swaraj Aymachani and I bad, like, interviewers or chefs asking, like, oh, you will need to add your it from this kitchen end to better kitchen end. Yeah. Cool. Like, order up and stuff like that. Okay? Okay. Some herbs and some last minute veggie veggie shopping. I am a private chef. When I say private chef, not a regular cook. So basically, I will travel to your home, invade your kitchen with my team, and we will cook a multi worse fine dining meal. We clean your kitchen and reach out. How much money you price your services like a client? Okay. It depends on, number of worst. My starting price is 250 ringgit per rank, for three worst meal. Is about 700 ringgit for about 7 to 8 worst mil. So below I start to, the model was really low. It was about

Chef shares business model story | Viral Hooks