@jason_swet
Instagram · Split screen
@jason_swet Nike vs Adidas: World Cup launch films Who did it better?
Trending short videosComparing Nike and Adidas ads
The edit1 shot · 5 text
Shots Text1:22
Performance
- Views
- 161K
- Likes
- 9K
- Comments
- 438
- Engagement
- 5.9%
- Outlier
- 16.3×
- Length · 4 Jun 2026
- 1:22
Video #33445 · Split screen
Comparing Nike and Adidas adsfrom @jason_swet
[01]
Overview
The creator analyzes and compares the World Cup ad campaigns from Nike and Adidas. He first breaks down the Adidas ad, praising its cinematic storytelling and focus, then analyzes the Nike ad, noting its celebrity-packed, high-budget approach but questioning its narrative effectiveness, before ultimately declaring Adidas the winner based on its superior storytelling.
[02]
Simple outline
- 1Frame the rivalry
- 2Deconstruct contender A
- 3Deconstruct contender B
- 4Announce the winner
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
NIKE vs ADIDAS
Verbal hook · 40%
Nike and Adidas both launched massive World Cup films.
Visual hook · 25%
A dynamic split-screen layout showing fast-paced clips of a celebrity athlete (Kylian Mbappé) running in the top frame while the creator speaks in the bottom frame.
[06]
Hook template
Steal this for your own video
and both launched . Here is why one of them completely won.
- — Apple and Samsung both launched holiday campaigns. Here is why one of them completely won.
- — McDonald's and Burger King both launched summer menu drops. Here is why one of them completely won.
- — Netflix and Disney Plus both launched rebrand trailers this week. Here is why one of them completely won.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Establish a high-stakes conflict between two well-known entities, add timely context for why the stakes are high, and pose a direct 'who is better' question to the audience.
Payoff
Declare a clear winner with a concise justification, then immediately pivot to the audience, inviting them to share their own verdict and fuel engagement.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Rivalry Verdict
Pitting two popular rivals against each other in a direct comparison, analyzing each one systematically before delivering a definitive, justified verdict to spark debate.
- 1
Contender A: The First Case
Introduce and analyze the first contender. The analysis focuses on its core strategy, execution, and perceived strengths, establishing a benchmark for the comparison.
- 2
Contender B: The Response
Introduce and analyze the second contender. This analysis is framed in direct comparison to the first, immediately questioning if its different strategy is more or less effective.
- 3
The Deeper Analysis
Provide a more nuanced breakdown of the second contender's approach, acknowledging its scale and complexity while subtly reinforcing the creator's emerging critique.
- 4
The Final Judgment & Audience Turn
Deliver the final verdict, clearly stating the winner and providing a concise, compelling reason based on the prior analysis. The narrative then immediately pivots to the audience, asking for their opinion to drive comments and engagement.
Themes
Techniques
Post caption
Nike vs Adidas: World Cup launch films Who did it better?
Text overlays
title · beginning
NIKE vs ADIDAS
contextual · beginning
ADIDAS
contextual · middle
YOU GOT THIS
contextual · middle
NIKE
contextual · end
RIP THE SCRIPT
Transcript
Nike and Adidas both launched massive Worse Cup films. Huge moment because of how vulnerable Nike is right now. But which one did it better? Adidas went all in on the cinema anchored by the Marty supreme style storytelling of Timothee Chalamet. Massive tier, a good, but tells a story you can follow. Feels like a sandlot legend meets uncut gems, the kids who are taking everyone down. The reception is pretty unreal. They crush this. It helps that the story is focused. Then Nike's film. Yes launched this morning and it's crazy. But that could be good or bad. Huge fans of the stars and players are jumping into the comments for support. The concept is rip the script. And my immediate reaction is best, woah. 10 times the celebs, 10 times the athletes, but is that better? The story is the players get annoyed with the director and go off script, which leads to a cooler commercial. But for me, that's not what makes it cool. I don't know if people will care. What is impressive is the scale of the marketing. This is just the launch and all of these celebs and the fandoms and communities behind them will all have their own moments. So keep an eye out as you start watching the Worse Cup. But what wins it for Adidas in in my opinion is that, rank, that one film is a storytelling moment of its own. Tier just feels big budget for big budget's sake. I enjoyed it because I like this stuff, but curious if you or regular football fans enjoyed it too.