@shaneohgolfs
Instagram · Greenscreen Talking Head
@shaneohgolfs What the putter you use says about you
@shaneohgolfs
Instagram · Greenscreen Talking Head
@shaneohgolfs What the putter you use says about you
Performance
Video #33690 · Greenscreen Talking Head
[01]
The creator delivers a rapid-fire comedic analysis, stereotyping golfers based on the brand and type of putter they use. He cycles through several popular putters—including the Broomstick, TaylorMade Spider, Scotty Cameron, L.A.B., and Callaway ZT—assigning each user a humorous personality profile and a specific golf handicap.
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What stops the scroll in the first 3 seconds
Title hook · 55%
What putter you use says about YOU
Verbal hook · 40%
What putter you use says about you.
Visual hook · 5%
Creator with an exaggerated open-mouthed expression in front of a vibrant golf course green screen background.
[06]
Steal this for your own video
What you use says about
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct address to the viewer, stating that their personal choice in a specific category reveals something fundamental about their personality or status.
Payoff
The video delivers its payoff incrementally with each roast, concluding abruptly after the final item to encourage comments, shares, and re-watches.
[08]
The structural pattern this video runs on
Framework
The Archetype Roast
To categorize and humorously judge individuals based on their choice of a specific item within a niche, assigning a stereotype and a quantifiable score to each choice.
The Mainstream Archetype
Analyzes the most common or popular choice, often splitting its users into two distinct, relatable sub-groups to cover a wide audience.
The Unconventional Archetype
Targets a non-traditional or controversial choice, often humorously questioning the user's commitment to the activity itself.
The Luxury/Status Archetype
Focuses on the most expensive or high-status option, roasting the user for prioritizing image and status over substance or skill.
The Hype/Trend Archetype
Examines the newest, most-marketed item, judging the user for being a trend-follower who may have stumbled into success despite their motivations.
The Follower/Copycat Archetype
Targets a choice that imitates a more innovative competitor, roasting the user for hypocrisy or a lack of originality.
What the putter you use says about you
title · beginning
What putter you use says about YOU
contextual · middle
Broomstick
contextual · middle
TaylorMade Spider
contextual · middle
Scotty Cameron
contextual · middle
L.A.B.
contextual · end
Callaway ZT
What putter you use says about you. Quit playing golf. Any TaylorMade Spider better. Half of y'all use these because the only clubs you play are TaylorMade. The other half saw Scottie, Tommy, and Rory start to win tournaments and thought that it would fix your golf game. Has it? Nope. But great putter, 8.8 handicap. Maybe pickleball is a better option for you if you're still using a broomstick better, and there's nothing wrong with that. A 127 handicap. Scotty Cameroon, it is one of the greatest putter brands ever, but we call it how it is and it's a status symbol. And I hate to be the one that tells you this, but you, your Rolex, and your Scotty Cameroon are left out of the main group chat. 12.8 handicap. Lab better. You got roped into all the marketing from the YouTube guys, bought yourself one, and then you found out it really helped your putting. 4.9 handicap. Please stop using these. Callaway tier torque putters. You guys are funny because when Lab released their product, you had nothing but terrible things to say. And then Callaway releases a very similar better, and you bought it and try to convince all your friends to buy one. 17.9. If this