@yohnmav
Instagram · Vlog
@yohnmav Day 60 (Jobs Not Finished)
Trending short videosRecapping a 60-day business renovation
The edit1 shot · 10 text
Shots Text
Performance
- Views
- 721.3K
- Likes
- 33.1K
- Comments
- 166
- Engagement
- 4.6%
Video #3374 · Vlog
Recapping a 60-day business renovationfrom @yohnmav
[01]
Overview
The creator recaps his 60-day journey of renovating a dilapidated bowling alley. He shows the initial poor condition, highlights the manual labor involved, mentions meeting interesting people, and explains how he involved his online audience in key design decisions, culminating in a before-and-after reveal and setting up a new challenge involving a city council vote on the building's mural.
[02]
Simple outline
- 1State an impossible public goal.
- 2Show the overwhelming obstacles.
- 3Document the transformation process.
- 4Credit the audience for the win.
- 5Introduce a new, urgent cliffhanger.
[03]
Related videos
214.4KSaving a local business vlog@yohnmav · Day X of Doing Y
2.1M2.8×Creator explains bowling alley renovation@yohnmav · Q&A Response
774.3K1.6×Renovating a college bar day two@pitchsocial · Day X of Doing Y
5.4M45×Documenting my struggling bar renovation@yohnmav · Empathy Appeal
1.9M20.2×Documenting bowling alley renovation journey@yohnmav · Journey Documentation
501.7KDocumenting day one of skyscraper renovation@skyscraperguy · Day X of Doing Y
2.5M25.8×DIY building lighting makeover process@yohnmav · Before/After Transformation
714.8K23.6×DIY dollhouse renovation process video@kylewilliamdesign · Process
10.9M111.3×Bowling alley owner fixes sign@yohnmav · Journey Documentation
2.8M1.4×Skyscraper renovation project update tour@skyscraperguy · Journey Documentation
673.2K6×Showing problems with water tower conversion@bardneywatertower · Journey Documentation
822.8K24.1×Building an outdoor preschool art area@preschoolwithmrdanny · Journey Documentation[04]
Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
60 DAYS AGO
Verbal hook · 30%
60 days ago, I told the internet that I would rehab an entire bowling alley.
Visual hook · 35%
A dramatic, high-angle wide shot looking down the entire length of multiple bowling lanes, creating an unusual perspective and a strong sense of scale.
[06]
Hook template
Steal this for your own video
Open on a shot of an entire — wide enough to show the full scale of what looks like.
- — Open on a high-angle wide shot looking down the full length of an abandoned warehouse — wide enough to show the full scale of what total disrepair looks like.
- — Open on a drone-level wide shot spanning the entire overgrown property — wide enough to show the full scale of what 10 acres of neglect looks like.
- — Open on a sweeping wide shot across every aisle of a gutted retail store — wide enough to show the full scale of what a complete strip-out looks like.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold declaration of a massive, time-bound challenge the creator announced to the public in the past, immediately establishing high stakes and a clear narrative arc.
Payoff
A new, time-sensitive cliffhanger is introduced. The creator presents a final, urgent problem that requires resolution, creating a compelling reason for the audience to follow and watch the next installment.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Community-Fueled Quest
The narrative follows a creator who publicly commits to a massive, seemingly impossible project. The story is structured as a recap of the journey, highlighting the initial dire state, the process of transformation, and explicitly crediting the audience's involvement in key decisions, before culminating in a new, unresolved cliffhanger to drive continued engagement.
- 1
The State of Decay
A rapid montage showcasing the initial, disastrous state of the project. This establishes the scale of the challenge, builds empathy, and justifies the narrative's conflict.
- 2
The Underdog's Resolve
The creator acknowledges external doubt and criticism but frames themself as a determined protagonist who defies the odds, solidifying their character and creating an emotional anchor for the audience.
- 3
The Grind Montage
A quick-cut sequence summarizing the difficult work, key activities, and memorable moments of the journey. This serves as 'proof of work' and condenses a long process into an engaging summary.
- 4
The Audience as Co-Creator
The creator explicitly shows how the audience participated in and influenced key decisions (using on-screen evidence like polls or comments), transforming passive viewers into active stakeholders in the project's success.
- 5
The Collaborative Victory
A direct 'before and after' comparison that presents the successful transformation as a shared achievement between the creator and their community, delivering the primary emotional payoff.
- 6
The Perpetual Challenge Pivot
Immediately after the payoff, the creator reframes the victory as incomplete, signaling that the story is not over and resetting viewer expectations for a new conflict.
Themes
Techniques
Trends
Post caption
Day 60 (Jobs Not Finished)
Text overlays
title · beginning
60 DAYS AGO
contextual · beginning
WERE BADLY DAMAGED
contextual · beginning
WAS EMPTY
contextual · middle
SAND DOWN FLOORS
contextual · middle
UNFORGETTABLE PEOPLE
contextual · middle
CHOOSING OUR LANES
contextual · middle
DECIDING IN OUR BAR
contextual · middle
TURN THIS INTO THIS
contextual · end
JOB'S NOT FINISHED.
call-to-action · end
IF YOU WANT TO SEE IF I CAN SAVE OUR WALL
Transcript
Tier days ago, I told the internet that I would rehab an entire bowling alley. When I first walked in the center, it was fucked up. The floors were badly damaged. The bar was empty. There were holes in the wall. And everything was broken. People told me that this place isn't worth saving. That bowling is dying. Well, I'm the idiot that won't listen to anybody. So for sixty days, y'all watch me paint walls, sand down floors, all a lot of heavy shit, take a bunch of road trips, and meet some unforgettable people. Oh, I didn't know. Anyway, yeah. So all this stuff is for sale. Some pretty funny ones too. But I didn't do it alone. For every big decision, y'all were there too. Whether it was choosing the color on our lanes or deciding what we put up in our bad, it was you guys that helped me turn this into this. Now the doors may be open, but the job's not finished. Tomorrow's a big day. The city council will vote whether our mural stays forever or gets taken down, which means I gotta get a suit. If you wanna see if I can save our wall, follow your boy.