@skyscraperguy
Instagram · Vlog
@skyscraperguy You never know what you’ll find… The first phase of restoring @thepittsfield begins now. Our first challenge comes on floors 10, 11 and 12, where a failed apartment conversion left behind the shells of 50 unfinished units and decades of problems waiting to be solved. This is Day 1 of saving a 100-year-old skyscraper. Filmed on location @thepittsfield with additional skyline footage filmed from our neighbors’ roof at 151 N Michigan Ave.
Performance
Video #42819 · Vlog
[01]
The creator introduces a 100-year-old skyscraper he purchased, recapping previous discoveries like hidden rooms and a speakeasy. He explains the risks of the project, such as the 16 elevators, before revealing the main challenge: a failed apartment conversion on floors 10-12 that left 50 unfinished units and numerous problems. The video concludes with him and his team beginning the demolition and cleanup process, officially marking 'Day 1' of saving the historic landmark and asking viewers to follow the journey.
[02]
[03]
2.8M1.4×Skyscraper renovation project update tour@skyscraperguy · Journey Documentation
1.3MExploring forbidden skyscraper depths@skyscraperguy · Behind The Scenes
624KSkyscraper restoration behind the scenes@skyscraperguy · Behind The Scenes
787.1KRapid fire tour of scary basement@skyscraperguy · Rapid Fire Listicle
142.8K14.8×Animated breakdown of architectural failure@arch_xray · Case Study Breakdown
673.2K6×Showing problems with water tower conversion@bardneywatertower · Journey Documentation
3.8M1.2×Explaining a skyscraper purchase decision@skyscraperguy · Showcase
721.3KRecapping a 60-day business renovation@yohnmav · Journey Documentation
2.4MExploring a skyscraper's secret room@skyscraperguy · Journey Documentation
874.3KEngineer vs. owner skyscraper tour@skyscraperguy · Character Impersonation
214.4KSaving a local business vlog@yohnmav · Day X of Doing Y
583.5K5.2×Question, then visual answer reveal@bardneywatertower · Journey Documentation[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Day 1 of Saving a 100-Year-Old Skyscraper
Verbal hook · 45%
I bought this crumbling skyscraper.
Visual hook · 10%
A man in a hard hat stands on a skyscraper rooftop, pointing at another historic building against a clear blue sky and a wide city skyline, immediately establishing scale and an impressive location.
[06]
Steal this for your own video
Day 1 of saving a -year-old .
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, high-stakes declaration of an ambitious project, immediately establishing the scale and framing it as 'Day 1' of a serialized mission.
Payoff
A Serialized Cliffhanger that acts as a direct call to action ('Follow for tomorrow') while explicitly promising more mysteries and challenges, designed to convert viewers into followers.
[08]
The structural pattern this video runs on
Framework
The Legacy Project
The narrative frames a massive, ambitious undertaking by first romanticizing the subject's history and potential, then grounding it with overwhelming real-world stakes, and finally revealing a specific, inherited problem that must be overcome, setting the stage for a serialized journey.
The Treasure Hunt Montage
A rapid-fire sequence showcasing the most intriguing, mysterious, or valuable historical aspects of the subject to build initial fascination and promise.
The High-Stakes Reality Check
A pivot from romantic discovery to practical danger, introducing a quantifiable, large-scale risk or cost that grounds the project in serious consequences.
The Inherited Problem
The narrative narrows from general risks to a single, tangible, and overwhelming problem, attributing it to a previous failed attempt to create a clear conflict of 'fixing what was done wrong'.
The Call to Arms
A declaration of intent to begin solving the specific, inherited problem, visually reinforced with scenes of demolition and active work.
You never know what you’ll find… The first phase of restoring @thepittsfield begins now. Our first challenge comes on floors 10, 11 and 12, where a failed apartment conversion left behind the shells of 50 unfinished units and decades of problems waiting to be solved. This is Day 1 of saving a 100-year-old skyscraper. Filmed on location @thepittsfield with additional skyline footage filmed from our neighbors’ roof at 151 N Michigan Ave.
title · beginning
Day 1 of Saving a 100-Year-Old Skyscraper
call-to-action · end
Follow for tomorrow
Bought this crumbling skyscraper. Day one of saving a 100 year old landmark. We've discovered hidden rooms, a speakeasy from prohibition, and a ton of hidden safes with the biggest discoveries yet to come. But now it's time to roll up our sleeves and get our hands dirty as we save this historic landmark. When you buy a skyscraper from a foreclosure, you will knowingly take on some serious rank. This tower has 16 elevators. If too many of them don't work, replacing them can cost more than what was paid for the entire building. But our biggest surprise yet was waiting on Floors 10 Through 12. When we opened the doors, it looked like someone had already attempted to turn the empty offices into modern day apartments. Decades ago, someone started blindly gutting this historic landmark. Worst likely better the table. You wouldn't believe the number of problems we inherited from these discoveries. These three floors currently hold the shells of 50 unfinished apartments. Today marks day one as we start fixing what was never done correctly. Follow for tomorrow as the amount of head scratching mysteries we discover is truly baffling.