Viral Hooks
Trending short videosEmployee shares story about customers
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Performance

Views
10.3M
Likes
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Comments
10.3K
Engagement
9.3%
Outlier
10068.3×
Length · 17 Jun 2026
1:01

Video #33819 · Yap

Employee shares story about customersfrom @aranisagoodboy

[01]

Overview

A Crumbl employee shares his concern about customers who frequently purchase 'dirty sodas' with 148 grams of sugar. He recounts getting in trouble for mentioning the sugar content and details a conversation with a customer who drinks these sodas in addition to ten cans of Coke daily, sometimes even requesting extra sugar syrup. He concludes by noting these customers often buy a box of six cookies as well, expressing a sense of resignation about having to fulfill these orders.

[02]

Simple outline

  1. 1State shocking insider fact
  2. 2Share anecdote with a twist
  3. 3Reveal peak absurdity
  4. 4Deliver final punchline detail

[03]

Related videos

[04]

Classification

Format
Concepts
Storytime
Elements
Text OverlayJump CutTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

I'm a crumbl employee and some customers buy a dirty soda everyday

Verbal hook · 40%

Hi, everyone. I'm a crumble employee, and we've started to have customers come in every day or multiple times a day for these new dirty sodas that have a 148 grams of sugar in them.

Visual hook · 5%

Direct-to-camera address in a personally styled room with patterned wallpaper, creating an intimate and conversational feel.

[06]

Hook template

Steal this for your own video

I'm a [job title] and some [audience type] [alarming behavior] every day

  • — I'm a pharmacy tech and some customers take 3x the recommended dose every day
  • — I'm a personal trainer and some clients eat fast food right after their session every day
  • — I'm a barista and some regulars order a 1,200-calorie drink every day

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Establish insider credibility ('I'm a [role] employee') and present a quantifiable, shocking fact about a product or behavior to create immediate intrigue.

Payoff

Deliver one last, compounding detail that acts as a punchline, making the story more memorable and shareable by adding a final layer of disbelief or dark humor.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Insider's Escalating Absurdity

An insider reveals a shocking fact about a common practice, then uses a series of escalating anecdotes to illustrate the absurdity of the situation, culminating in a final, almost unbelievable detail.

  1. 1

    The Relatable Concern & Forbidden Knowledge

    Voice the audience's unspoken judgment about the initial fact, then introduce a conflict by revealing this information is suppressed or forbidden, adding a layer of conspiracy or drama.

  2. 2

    The Anecdotal Proof & Escalating Twist

    Ground the abstract claim in a specific, personal story. The story must contain an unexpected twist that subverts audience expectations and escalates the absurdity of the initial premise.

  3. 3

    The Peak Absurdity & Resigned Acceptance

    Present the most extreme example of the behavior to push the narrative to its climax. This is followed by a statement of helplessness or resignation, aligning the creator with the audience against the absurd situation.

Themes

  • consumer habits
  • health concerns
  • workplace stories
  • retail

Techniques

  • direct address
  • anecdotal storytelling

Trends

  • workplace confessionals

Post caption

#crumbl #dirtysoda

Text overlays

  • title · throughout

    I'm a crumbl employee and some customers buy a dirty soda everyday

Transcript

Hi, everyone. I'm a crumble employee, and we've started to have customers come in every day or multiple times a day for these new dirty sodas that have a 148 grams of sugar in them. Now I'm not a doctor, but I think that drinking anything with 148 of sugar daily or multiple times a day especially probably isn't the best for your health. But I'm not allowed to say that. One time I said to one of the customers, like, there's a tier of sugar, and then I got in trouble because I'm not really supposed to point that out. And then they were like, well, you know, normally, I drink 10 cans of Coke a day. So is that the same thing? And I said, well, yeah. And I said, so you're replacing your Coke with the dirty sodas? And they're like, no. I just drink the 10 cans of Coke, and then I also get the dirty soda. I've even had some of them ask for extra sugar in their rank, no, like, a couple extra pumps of the sugar syrup that we use, which, again, I think is an interesting choice. But people can order what they worst, I yes, and I just have to make it. Oh, and they'll also usually get a box of six cookies to go with their drink.

Employee shares story about customers | Viral Hooks