@aranisagoodboy
TikTok · Yap
@aranisagoodboy #crumbl #dirtysoda
@aranisagoodboy
TikTok · Yap
@aranisagoodboy #crumbl #dirtysoda
Performance
Video #33819 · Yap
[01]
A Crumbl employee shares his concern about customers who frequently purchase 'dirty sodas' with 148 grams of sugar. He recounts getting in trouble for mentioning the sugar content and details a conversation with a customer who drinks these sodas in addition to ten cans of Coke daily, sometimes even requesting extra sugar syrup. He concludes by noting these customers often buy a box of six cookies as well, expressing a sense of resignation about having to fulfill these orders.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
I'm a crumbl employee and some customers buy a dirty soda everyday
Verbal hook · 40%
Hi, everyone. I'm a crumble employee, and we've started to have customers come in every day or multiple times a day for these new dirty sodas that have a 148 grams of sugar in them.
Visual hook · 5%
Direct-to-camera address in a personally styled room with patterned wallpaper, creating an intimate and conversational feel.
[06]
Steal this for your own video
I'm a and some every day
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish insider credibility ('I'm a [role] employee') and present a quantifiable, shocking fact about a product or behavior to create immediate intrigue.
Payoff
Deliver one last, compounding detail that acts as a punchline, making the story more memorable and shareable by adding a final layer of disbelief or dark humor.
[08]
The structural pattern this video runs on
Framework
The Insider's Escalating Absurdity
An insider reveals a shocking fact about a common practice, then uses a series of escalating anecdotes to illustrate the absurdity of the situation, culminating in a final, almost unbelievable detail.
The Relatable Concern & Forbidden Knowledge
Voice the audience's unspoken judgment about the initial fact, then introduce a conflict by revealing this information is suppressed or forbidden, adding a layer of conspiracy or drama.
The Anecdotal Proof & Escalating Twist
Ground the abstract claim in a specific, personal story. The story must contain an unexpected twist that subverts audience expectations and escalates the absurdity of the initial premise.
The Peak Absurdity & Resigned Acceptance
Present the most extreme example of the behavior to push the narrative to its climax. This is followed by a statement of helplessness or resignation, aligning the creator with the audience against the absurd situation.
#crumbl #dirtysoda
title · throughout
I'm a crumbl employee and some customers buy a dirty soda everyday
Hi, everyone. I'm a crumble employee, and we've started to have customers come in every day or multiple times a day for these new dirty sodas that have a 148 grams of sugar in them. Now I'm not a doctor, but I think that drinking anything with 148 of sugar daily or multiple times a day especially probably isn't the best for your health. But I'm not allowed to say that. One time I said to one of the customers, like, there's a tier of sugar, and then I got in trouble because I'm not really supposed to point that out. And then they were like, well, you know, normally, I drink 10 cans of Coke a day. So is that the same thing? And I said, well, yeah. And I said, so you're replacing your Coke with the dirty sodas? And they're like, no. I just drink the 10 cans of Coke, and then I also get the dirty soda. I've even had some of them ask for extra sugar in their rank, no, like, a couple extra pumps of the sugar syrup that we use, which, again, I think is an interesting choice. But people can order what they worst, I yes, and I just have to make it. Oh, and they'll also usually get a box of six cookies to go with their drink.