@ediepeffley
Instagram · Graphic Yap
@ediepeffley Going out tops? Anyone? Anyone? Listed below! 🪩💃For more niche little recs, join the newsletter in my bio #goingout #fashion #reels #outfit #nightlife @marcellanyc @niathebrand @laagam______ @shonajoy
Performance
Video #33982 · Graphic Yap
[01]
The creator presents a listicle of four niche clothing brands she would choose over the popular retailer Aritzia. Standing in front of a corkboard, she introduces each brand—Marcella NYC, Nia The Brand, Laagam, and Shona Joy—using the board to display their names and composited images of their clothing, while providing commentary on their unique styles, origins (New York, LA, Barcelona, Australia), and overall aesthetic.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
niche clothing brands i'd pick
Verbal hook · 50%
Niche clothing brands I'd pick over Aritzia.
Visual hook · 5%
A creator with a distinct style (sunglasses, backwards cap) stands in front of a large corkboard holding a microphone, creating a unique presenter/interviewer aesthetic.
[06]
Steal this for your own video
Niche I'd pick over .
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold comparative claim that promises to reveal niche alternatives to a popular mainstream choice, immediately establishing authority and creating a curiosity gap.
Payoff
A short, definitive closing statement that asserts confidence in the presented list, solidifying the creator's authority and leaving no room for doubt.
[08]
The structural pattern this video runs on
Framework
The Curated Upgrade
Presenting a numbered list of niche, superior alternatives to a well-known, mainstream option, thereby positioning the creator as a tastemaker with insider knowledge. The list escalates in desirability to a final, aspirational peak.
The High-Concept Opener
Introduce the first item by linking it to a sophisticated or intellectual concept (e.g., architecture, art), setting a high bar for the quality of the recommendations.
The Uniqueness Guarantee
A mid-list assertion that these alternatives offer exclusivity, reinforcing the core value proposition of standing out from the crowd.
The Vibe-Based Entry
Present subsequent items by defining their core aesthetic or 'vibe' through evocative adjectives and visual examples.
The Exotic Discovery
Introduce an item with an international or hard-to-find origin, adding a layer of worldliness and discovery to the list.
The Aspirational Peak
Present the final item as the personal favorite and/or most premium option, creating a climax and leaving the audience with the most coveted recommendation.
Going out tops? Anyone? Anyone? Listed below! 🪩💃For more niche little recs, join the newsletter in my bio #goingout #fashion #reels #outfit #nightlife @marcellanyc @niathebrand @laagam______ @shonajoy
title · beginning
niche clothing brands i'd pick
contextual · beginning
1
contextual · beginning
MARCELLA NYC
contextual · middle
2
contextual · middle
NIA THE BRAND
contextual · middle
3
contextual · middle
LAAGAM
contextual · middle
4
contextual · middle
SHONA JOY
title · end
I rest my case.
call-to-action · end
Join the newsletter for more.
Niche clothing brands I'd pick over Aritzia. Number one, Marcella New York City. This is a brand that's based off of the geometric lines and architecture from New York Tier, and you can totally tell. Anybody? There are sharp lines, geometric lines, but it still frames the feminine form. No. All of these brands, if you walked into a bar, I'm pretty sure no one would be wearing them. Number two, Mia the brand. This is a brand that's based out of Los Angeles. Feminine, flirty, relaxed. This could be a basic, but you could also kind of elevate it in a different kind of pants. Number three, Le Gombe. Le Gombe is a Barcelona based boutique that sells that kind of coastal nightwear that I think is best stunning. It's colorful, it's detailed, It's Mediterranean. Number four, ShonaJoy. My favorite and the most expensive, and I don't own anything from it. It's created by an Australian designer kind of trying to evoke the coastal to tier lifestyle in Australia. I've never best. I don't know. Classy. It's slightly bokeh. It just looks effortless. I'll rest my case.