@madwelllness
Instagram · One Shot
@madwelllness Running brands whose marketing I’m loving right now 🫶🏃♀️™️ rooting for all these brands: @aesene @philos.running @rendezvoussports @mintednewyork #runningbrands #marketing #branding #running #runtok
Trending short videosRunning brand marketing listicle
The edit1 shot · 9 text
Shots Text0:58
Performance
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- Comments
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- Engagement
- 3.9%
- Length · 20 Aug 2026
- 0:58
Video #41911 · One Shot
Running brand marketing listiclefrom @madwelllness
[01]
Overview
The creator presents a listicle of four running brands whose marketing she is currently 'obsessed with.' For each brand (Aesene, Rendezvous, Philos, and Minted New York), she introduces them with a text overlay, shows their Instagram profile via screen recording, and explains what she admires about their branding, story, and product focus, highlighting themes of community, aesthetics, and performance. She concludes by teasing a part two of the series.
[02]
Simple outline
- 1Declare curated category
- 2Establish unifying criteria
- 3Showcase examples with proof
- 4Promise future content
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 70%
marketing I'm obsessed with
Visual hook · 30%
A close-up shot of the creator speaking directly to the camera, wearing large, distinct glasses and holding the microphone of her wired earbuds. A large, bright lime-green text overlay immediately grabs attention.
[06]
Hook template
Steal this for your own video
I'm obsessed with right now
- — Skincare marketing I'm obsessed with right now
- — Restaurant branding I'm obsessed with right now
- — Personal finance content I'm obsessed with right now
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A personal declaration of 'obsession' with a specific category, immediately establishing authority and promising a high-value, curated list. Framing it as 'Part 1' creates an immediate open loop.
Payoff
The payoff is twofold: the viewer has discovered new, vetted items, and they are given a compelling reason to follow for the next installment of the series.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Curated Showcase
The creator acts as a tastemaker, presenting a curated list of examples within a niche that all adhere to a specific, unifying philosophy. The value is in the discovery and the creator's expert point of view.
- 1
The Unifying Thesis
The creator explicitly states the overarching philosophy or set of criteria that all items on the list share. This provides the lens through which the audience will evaluate each example.
- 2
The Showcase Loop
A repeating sequence where each item is introduced and validated against the Unifying Thesis. This forms the main body of the video.
- 3
The Future-Pace Payoff
A concluding call-to-action that promises more curated content in a related category, incentivizing the viewer to follow to close the loop opened by the hook.
Themes
Techniques
Trends
Post caption
Running brands whose marketing I’m loving right now 🫶🏃♀️™️ rooting for all these brands: @aesene @philos.running @rendezvoussports @mintednewyork #runningbrands #marketing #branding #running #runtok
Text overlays
title · beginning
marketing I'm obsessed with
contextual · beginning
pt. 1: running brands
informational · beginning
beautiful
informational · beginning
+ not too serious
informational · beginning
+ connection
branding · beginning
aesene
branding · middle
rendezvous
branding · middle
philos
branding · middle
minted