@chloe.lazz
TikTok · Vlog
@chloe.lazz All the love and support from you guys has gotten me to this spot and I will forever be grateful 🥰 #smallbusiness #wings #mum #support #stitchedbychloee
Trending short videosCreator explains business pricing journey
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Performance
- Views
- 685.7K
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- 79.5K
- Comments
- 866
- Engagement
- 11.7%
- Outlier
- 16.6×
- Length · 16 Jun 2026
- 1:58
Video #33991 · Vlog
Creator explains business pricing journeyfrom @chloe.lazz
[01]
Overview
The creator documents her small business journey of making handmade children's butterfly wings. She explains her pricing evolution, starting from an unprofitable $49.50, raising it to $80, and finally justifying a $120 price point by re-engineering the product with higher-quality, adjustable straps to create a long-lasting, heirloom piece.
[02]
Simple outline
- 1State controversial business decision
- 2Reveal initial pricing mistake
- 3Showcase product value upgrade
- 4Justify final premium price
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 55%
I started my small business three months ago, and I have raised my prices three times.
Visual hook · 45%
A close-up shot from behind of a small child wearing large, floral-patterned, handmade butterfly wings, immediately showcasing the product in a charming context.
[06]
Hook template
Steal this for your own video
I started my ago, and I've already raised my prices times.
- — I started my Etsy shop six months ago, and I've already raised my prices four times.
- — I started my freelance design studio ninety days ago, and I've already raised my prices three times.
- — I started my meal prep business two months ago, and I've already raised my prices twice.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, slightly controversial statement about a business decision that immediately creates a 'why' question in the viewer's mind, compelling them to stay for the explanation.
Payoff
The final price is revealed not as a cost, but as a fair exchange for a demonstrably superior, value-packed product. The viewer feels informed and supportive rather than sold to, having been a witness to the entire justification journey.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Price Justification Journey
A narrative structure that transparently walks the audience through the evolution of a product or service, using past mistakes and subsequent improvements to justify a significant price increase, thereby transforming a potentially negative announcement into a story of growth and value.
- 1
The Wholesome Origin
Establishes the creator's authentic, passion-driven motivation, building empathy and separating the story from pure commercialism. It grounds the product in love, not greed.
- 2
The Accidental Virality
Demonstrates the product's inherent desirability through social proof (e.g., selling out, going viral), which establishes the context for the business challenges to come.
- 3
The Underpricing Reality Check
Reveals the initial, unsustainable business model by quantifying the creator's loss in a relatable, often shocking, metric (e.g., 'cents per hour'). This creates the core conflict and makes the need for change undeniable.
- 4
The Inadequate First Fix
Details a first attempt to solve the problem that proves insufficient, escalating the stakes and demonstrating the complexity of the issue. It shows this isn't a simple price gouge but a genuine struggle for sustainability.
- 5
The Value Proposition Pivot
The narrative turning point where the creator shifts from simply increasing price to fundamentally improving the product/service to *earn* a higher price point. This is the 'how' of the solution, demonstrating ingenuity and customer focus.
- 6
The Final Value Stack
The resolution where the new, higher price is revealed, immediately followed by a rapid-fire list of all the justifications and value-adds (quality, longevity, mission, supporting a small business) that the story has built up.
- 7
The Founder's Affirmation
A concluding statement of personal pride and forward-looking optimism that solidifies the emotional journey and leaves the viewer feeling positive about the creator's success.
Themes
Techniques
Post caption
All the love and support from you guys has gotten me to this spot and I will forever be grateful 🥰 #smallbusiness #wings #mum #support #stitchedbychloee
Transcript
I started my small business three months ago, and I have raised my prices three times. I started making wings for my daughter's very first birthday for her and party favors for all her little friends coming. I was showing all that process, and they kinda blew up and everyone really liked tier. So I started a little Etsy shop hoping to get like one or two sales a week. I was gonna make a pattern and start selling that as well for like some passive income better it like really blew up on Instagram and TikTok. It like sold out in two hours which I was not expecting at all. That first drop of wings went for $49.5 I think I had them at. During the week that I was making them, I think I was making 15 wings. I realized just how little I was making once I took away all the materials costs, the fee that Etsy took out, and with all the time that I was putting into these wings. Like, I was probably making, like, 10¢ an hour. It was ridiculous. So I made the hard decision of bumping them up to $80 each. I just still wasn't making enough for all the time that it was taking me, how much energy I was putting into this, the time that I was taking away from my family while also working part time and being a part time stay at home mum. It just wasn't worth it, but I couldn't up the prices without offering a better deal. No I worked really hard on creating adjustable straps so they can grow with your children and last for years longer than the scrunched ones would. There is also no elastic in these straps which means that they will last longer. They are higher quality and they will become heirloom pieces for your children and your children's children. This brings the price of my wings to a $120 AUD each, but you know your wings are beautifully handcrafted handmade. They are wire free and the first wings to be flappable. They move around with your child which hasn't been done before. It's supporting a small Australian business with a mum of two under two who you are helping get paid correctly for all the hard work that gets put in. I'm so proud of myself for getting this business to where it is and I can't wait to see where it goes.