@cunningham
Instagram · Talking Head Edit
@cunningham @clickup has entered the AI chat. The AI that finally solves the biggest problem out. Context. Now there’s an AI that knows everything about you and your work. Try Brain2 today!
Trending short videosProduct demo showcasing AI features
The edit1 shot · 7 text
Shots Text1:25
Performance
- Views
- 792.7K
- Likes
- 328
- Comments
- 12
- Engagement
- 0%
- Outlier
- 359.3×
- Length · 23 Jun 2026
- 1:25
Video #34638 · Talking Head Edit
Product demo showcasing AI featuresfrom @cunningham
[01]
Overview
Two creators from the company ClickUp introduce and demonstrate their new AI product, Brain2. They walk through several use cases, such as automatically generating a slide deck from company data, drafting and sending messages, and creating detailed reports on at-risk projects, while explaining how the AI learns, builds expertise, and integrates with existing workflows to act as a 'brain' for the entire company.
[02]
Simple outline
- 1State a shocking superlative
- 2Demonstrate a powerful solution
- 3Reveal its unique intelligence
- 4Land the core value proposition
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
8 YEARS
Verbal hook · 40%
Eight years building ClickUp.
Visual hook · 5%
A man speaks directly to the camera in a professional studio setting, with large, colorful text overlays appearing immediately to create visual interest.
[06]
Hook template
Steal this for your own video
YEARS building
- — 12 YEARS building a SaaS tool
- — 6 YEARS building my skincare brand
- — 9 YEARS building a logistics startup
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Establish credibility and high stakes with a bold, superlative claim about a new feature, immediately followed by a simple, powerful thesis statement that defines the product's core value.
Payoff
Conclude with a strong, personal endorsement and a restatement of the core thesis, bringing the narrative full circle and solidifying the product's value proposition in the viewer's mind.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Superlative Proof Blueprint
To validate a shocking, superlative claim about a product by systematically escalating demonstrations from impressive task-completion to uniquely intelligent, human-like partnership, thereby justifying the initial hype.
- 1
The Foundational Proof
Demonstrate the product solving a complex, relatable problem with a single, simple command. This establishes the baseline power and ease of use, providing an immediate 'wow' factor.
- 2
The Competitive Differentiator
Explicitly contrast the product with its competitors by highlighting a core architectural advantage (e.g., multiplayer vs. single-player), framing it as a fundamental solution to a category-wide problem.
- 3
The Intelligence Escalation
Show how the product's capability goes beyond simple execution. Reveal that it learns, anticipates needs, and synthesizes data from multiple sources to provide proactive insights, transforming it from a tool into a strategic advisor.
- 4
The Human-like Climax
Present the product's most unique and surprising trait, one that mimics a high-level human partner (e.g., offering constructive criticism, challenging ideas). This serves as the ultimate, undeniable proof that justifies the initial superlative claim.
Themes
Techniques
Trends
Post caption
@clickup has entered the AI chat. The AI that finally solves the biggest problem out. Context. Now there’s an AI that knows everything about you and your work. Try Brain2 today!
Text overlays
title · beginning
8 YEARS
title · beginning
THOUSANDS OF FEATURES
branding · beginning
finally has a Brain²
title · middle
IT DOESN'T JUST ANSWER QUESTIONS
title · middle
IT BUILDS EXPERTISE.
title · end
That's AI-powered analytics.
title · end
DEEP SEARCH
Transcript
Eight years building ClickUp. Thousands of features. And this is the only one that made us say holy shit out loud. Your company finally has a brain. Let's show them. Let's dive in. Build me a slide deck on our Q2 performance. Built a full presentation, real data, polished and ready to go. Notice I don't have to do any back and forth. I don't have to go no another app. I'm just talking to Brain. And every other AI is single player. You go it alone. Brain two acts like a teammate that's been at your company for years. Now I'm gonna dive in further. Draft a one liner for brain two and send it to Harumi. Just like that, it's done. And it didn't ask me to confirm because it already heard my voice. And that agent gets smarter too. Skills that evolve. It learns your playbooks, your patterns. It doesn't just answer questions, it builds expertise. Any better, if you feel like you're behind at work, try this one out. Show me which projects are at risk this week and why. Instantly, I have charts an exact rank, exactly what I need to dive into. That's AI powered analytics. Ask it anything about your work and get the perfect report, sprint velocity, team workload, revenue forecast, whatever you need. And lastly, keep search. I can ask it a question. It searches my workspace, my connected apps, and the web all at the same tier, all through resources. And I love my brain too is it pushes back. It literally told me my idea was terrible last week, but then followed up with why and how you can make it better. Oh, I love it. That's personality. It learns your standards and it holds you to them. Which is what I need. It's the best AI you've ever tried. I guarantee it. Your company finally has a brand.