@dunkin
Instagram · One Shot
@dunkin been waiting all summer for this
Trending short videosFunny costume in public setting
The edit1 shot · 1 text
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Performance
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- 203
- Engagement
- 3.7%
Video #3540 · One Shot
Funny costume in public settingfrom @dunkin
[01]
Overview
The video shows a person wearing a large pumpkin head costume standing in line inside a coffee shop. A text overlay frames this as an example of someone who is extremely excited for the pumpkin season, creating a humorous and relatable piece of content.
[02]
Simple outline
- 1Present relatable prompt
- 2Show mundane setting
- 3Reveal absurd embodiment
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
send to someone who is THIS excited for pumpkin
Visual hook · 65%
An unexpected and humorous visual of a person wearing a giant, carved pumpkin head as a costume while standing in line at a normal coffee shop.
[06]
Hook template
Steal this for your own video
Show someone wearing an oversized costume while doing an ordinary .
- — Show someone wearing an oversized Christmas tree costume while waiting at the pharmacy.
- — Show someone wearing an oversized taco costume while grocery shopping.
- — Show someone wearing an oversized graduation cap costume while riding the elevator.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct call-to-action text overlay that frames the video as a shareable meme and primes the viewer to look for an example of extreme emotion (e.g., 'send to someone who is THIS...').
Payoff
The payoff is the immediate comedic recognition where the viewer connects the absurd visual to the relatable prompt from the hook. This creates a satisfying punchline that encourages the viewer to follow the call-to-action and share the video.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Absurd Embodiment Framework
To create a highly shareable piece of content by visually representing a common feeling or seasonal obsession in an exaggerated, absurd way within a mundane, everyday setting.
- 1
The Normalcy Anchor
The video establishes a completely normal, everyday setting (like a coffee shop line) to ground the scene in reality and set up the comedic juxtaposition.
- 2
The Surreal Reveal
A character is shown who is a literal, humorous, and physically exaggerated embodiment of the feeling or concept mentioned in the hook. Their casual presence within the normal setting creates the core visual gag.
Themes
Techniques
Trends
Post caption
been waiting all summer for this
Text overlays
title · throughout
send to someone who is THIS excited for pumpkin