@dunkin
Instagram · Carousel
@dunkin now that it’s august... we’ve got some BIG news
Trending short videosDunkin' pumpkin return announcement graphic
The edit1 shot · 1 text
Shots Text
Performance
- Views
- 1.2M
- Likes
- 82.9K
- Comments
- 2.3K
- Engagement
- 6.9%
- Outlier
- 10.4×
Video #38233 · Carousel
Dunkin' pumpkin return announcement graphicfrom @dunkin
[01]
Overview
This is a minimalist graphic announcement from Dunkin'. It uses a solid orange background with white text in the center to announce the return date (8/19) for their popular pumpkin-flavored products, creating hype for the seasonal menu.
[02]
Simple outline
- 1Create anticipation in caption
- 2Deliver one direct message
- 3Use minimalist thematic visual
[03]
Related videos
1.6M11.8×Barbie Dunkin' Dreamhouse storefront announcement@dunkin · Themed Announcement
574.6K1.7×Woman with Dunkin coffee and donut.@parke · Product Promo
158.5KCinematic teaser for future brand event@dunkin · Archetype Performance
920.6K2.2×Animated brand announcement for seasonal feature@discord · Product Promo
1.5M2×Minimalist text announcement teaser post@brysondechambeau · Hype Teaser
318.7KFunny costume in public setting@dunkin · Relatable One Shot
7.6M56.8×Product teaser with visual reveal@mcdonalds · Hype Teaser
144.6K5.6×Mysterious date reveal for brand@culversrestaurants · Hype Teaser
1M3.4×Apple WWDC26 event announcement graphic@helloapple · Hype Teaser
91.8K13.5×Minimalist brand title card@bbreadbaddie · Themed Announcement
288.4K24.8×Text invitation for National Pretzel Day@auntieannespretzels · Themed Announcement
438.3K10.3×Satirical Halloween cigarette bucket illustration.@lovegonetattoos_ · Product Promo[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
PUMPKIN BACK AT DUNKIN' 8/19
Verbal hook · 20%
now that it’s august... we’ve got some BIG news
Visual hook · 15%
A bold, solid orange background acts as a pattern interrupt and thematically represents 'pumpkin', while the extreme minimalist composition focuses all attention on the central text.
[06]
Hook template
Steal this for your own video
BACK AT
- — PUMPKIN SPICE BACK AT STARBUCKS 9/5
- — MCRIB BACK AT MCDONALD'S 10/31
- — COQUITO MENU BACK AT CAFE BUSTELO 12/1
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The hook is located in the caption, not the slide. It teases a significant piece of news or asks an implicit question to create curiosity before the user sees the full post.
Payoff
The payoff is delivered instantly on the first (and only) slide. It provides a complete and satisfying resolution to the caption's hook, often containing a key date or piece of information.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Single-Slide Reveal
Leverages the caption to create anticipation and a single, minimalist slide to deliver a direct, high-impact announcement. The visual's simplicity forces all attention onto one core message.
- 1
The Monolithic Reveal
A single slide that serves as the entire narrative payload. It presents one clear, concise, and bold statement that directly answers the curiosity built by the caption.
Themes
Techniques
Trends
Post caption
now that it’s august... we’ve got some BIG news
Text overlays
informational · photo_0
PUMPKIN BACK AT DUNKIN' 8/19