@jimmyjohns
Instagram · Faceless
@jimmyjohns bread white and blue szn 🥖🤍💙 use promo code FREEDOM to get BOGO Toasted or Favorite Sandwiches online or in the app from 7/3 to 7/5 with JJ Rewards™
@jimmyjohns
Instagram · Faceless
@jimmyjohns bread white and blue szn 🥖🤍💙 use promo code FREEDOM to get BOGO Toasted or Favorite Sandwiches online or in the app from 7/3 to 7/5 with JJ Rewards™
Performance
Video #35506 · Faceless
[01]
The video presents a promotional offer from Jimmy John's. It uses animated text overlays on a solid red background to reveal a 'Buy One, Get One Free' deal, shows an appealing image of the sandwiches, and provides a promo code for viewers to use.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 70%
Buy One Toasted or Favorite Sandwich, Get One FREE
Visual hook · 30%
The video opens on a bold, solid red screen, which is immediately followed by a visually appealing, well-lit shot of two sandwiches, creating a strong visual focus on the product.
[06]
Steal this for your own video
Buy One , Get One
[07]
The promise the opener makes, and how the video pays it back
Hook
An incomplete statement of value that creates an immediate curiosity gap. The viewer is presented with the first half of a 'buy one, get one...' type of deal, compelling them to wait for the resolution.
Payoff
The viewer receives a complete, high-value offer and a clear, simple path to redeem it, satisfying the initial curiosity and providing a direct call to action.
[08]
The structural pattern this video runs on
Framework
The Value Reveal Funnel
This framework builds anticipation by presenting an incomplete but attractive offer, then delivers a powerful value proposition reveal, and immediately follows with a clear, actionable step for the viewer to take.
The Incomplete Proposition
The video opens with the first part of a compelling offer, establishing the context and creating an open loop that demands completion.
The Value Reveal
The missing, high-value part of the offer is revealed with maximum visual impact, often accompanied by a visual of the product itself to heighten desire.
The Actionable Key
The specific instruction or code required to claim the offer is presented clearly, converting passive interest into a potential action.
The Qualifier
The necessary terms, conditions, and limitations are displayed, often in smaller text, to provide context and manage expectations.
bread white and blue szn 🥖🤍💙 use promo code FREEDOM to get BOGO Toasted or Favorite Sandwiches online or in the app from 7/3 to 7/5 with JJ Rewards™
branding · throughout
JJ JIMMY JOHN'S
title · beginning
Buy One Toasted or Favorite Sandwich, Get One
title · beginning
FREE
call-to-action · middle
use promo code: FREEDOM
informational · end
Valid for JJ's Rewards™ members only at participating locations on web/app from 7/3/2020 - 7/5/2020. Buy one regular Toasted or Favorite Sandwich, get one free with promo code: Freedom. Limit one per user. Code valid for one Toasted and Favorite Sandwich. Cannot be combined with any other offers, rewards/combos. Add-ons, fees, taxes extra. While supplies last.