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@public_citizen A decade and a half after Citizens United, corporations are starting to spend on politics like never before. This is a disaster for our democracy.
Trending short videosInfographic bar chart showing political spending
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Video #35640 · Carousel
Infographic bar chart showing political spendingfrom @public_citizen
[01]
Overview
This is a graphic that uses a bar chart to visualize the significant increase in corporate political spending in federal elections over several election cycles, starting from 2010. The chart shows actual figures for 2010, 2014, 2018, and 2022, and a projected figure for 2026, highlighting a dramatic upward trend since the Citizens United decision.
[02]
Simple outline
- 1Frame the central topic.
- 2Establish a historical baseline.
- 3Reveal a dramatic acceleration.
- 4Conclude with a shocking projection.
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 30%
Corporate political spending in federal elections since the Citizens United decision.
Verbal hook · 50%
A decade and a half after Citizens United, corporations are starting to spend on politics like never before. This is a disaster for our democracy.
Visual hook · 20%
The dramatic exponential growth of the bars in the chart creates a powerful visual hook, immediately conveying a message of a massive increase in spending. The stark contrast between the smallest and largest bars tells a compelling story at a glance.
[06]
Hook template
Steal this for your own video
A decade and a half after , are doing like never before — and it's a disaster for .
- — A decade and a half after smartphones went mainstream, teenagers are losing sleep like never before — and it's a disaster for their mental health.
- — A decade and a half after the 2008 financial crash, banks are taking on risky debt like never before — and it's a disaster for everyday savers.
- — A decade and a half after fast fashion exploded, clothing brands are overproducing like never before — and it's a disaster for the planet.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A clear, declarative headline that establishes the topic and the stakes of the data being presented, immediately framing the context for the viewer.
Payoff
The final, towering data point acts as a visual punchline. Its purpose is to leave the viewer with a single, powerful impression of an alarming future, implying the urgency of the issue without an explicit call to action on the image itself.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Projected Future Shock
To tell a story of dramatic escalation by presenting a data timeline that starts with a stable baseline, shows a sudden acceleration, and culminates in a shocking future projection. The entire narrative is compressed into a single, visually arresting graphic.
- 1
The Baseline Establishment
Presents the initial data points in a timeline (2010-2018). These points establish a 'normal' or starting condition with steady, predictable growth, grounding the viewer and setting up the later contrast.
- 2
The Inflection Point
Introduces a data point (2022) that shows a significant and dramatic acceleration, visually and numerically breaking the established pattern. This creates narrative tension and signals a major shift.
- 3
The Projected Climax
Reveals a future-facing, projected data point (2026) that is exponentially larger than all previous points. This serves as the narrative's shocking conclusion and emotional payoff, designed to provoke alarm.
Themes
Techniques
Trends
Post caption
A decade and a half after Citizens United, corporations are starting to spend on politics like never before. This is a disaster for our democracy.
Text overlays
title · photo_0
Corporate political spending in federal elections since the Citizens United decision.
informational · photo_0
$12M
contextual · photo_0
2010
informational · photo_0
$31M
contextual · photo_0
2014
informational · photo_0
$71M
contextual · photo_0
2018
informational · photo_0
$184M
contextual · photo_0
2022
informational · photo_0
$517M
contextual · photo_0
2026