Viral Hooks
Trending short videosHair tutorial gets crashed by ex
J

@justinescameraroll_

Instagram · Vlog

@justinescameraroll_ well would you look at what the cat dragged in!!!!! Comment “shop” for everything I used on my hair I’ll dm ya 🫶🏾 products: @remington_us straightener @amika dry shampoo @moroccanoil oil @dysonusa blow dryer! Top is @garageclothing and bottoms are @revolve

View original on Instagram

The edit1 shot · 17 text
Shots Text1:23

Performance

Views
760.4K
Likes
81.2K
Comments
258
Engagement
10.7%
Outlier
7.5×
Length · 7 Jul 2026
1:23

Video #35911 · Vlog

Hair tutorial gets crashed by exfrom @justinescameraroll_

[01]

Overview

The creator starts a 'Get Ready With Me' video, explaining her ex is arriving in two hours, but then reveals he showed up much earlier, interrupting her. She transitions into a hair tutorial, demonstrating how to create voluminous curls with a flat iron, but is interrupted again by a phone call from her ex who is now in her building. The video continues with her styling her hair while bantering with her ex off-camera, teasing him that the video is about him before speeding up to show the rest of the styling process.

[02]

Simple outline

  1. 1State time-sensitive challenge
  2. 2Reveal unexpected complication
  3. 3Begin pressured solution
  4. 4Incorporate real-time intrusion
  5. 5Deliver witty resolution

[03]

Related videos

[04]

Classification

Format
Concepts
Get Ready With MeStorytimeTutorial / How To
Elements
Text OverlaySpeed RampingJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

grwm but my ex crashes it.

Verbal hook · 45%

My ex is coming to the city in t minus two hours.

Visual hook · 5%

The creator has a stressed facial expression while looking directly at the camera and counting down on her fingers, creating immediate emotional intrigue and action.

[06]

Hook template

Steal this for your own video

[familiar video format] but [unexpected person or interruption] crashes it

  • — grwm but my ex crashes it
  • — meal prep Sunday but my toddler crashes it
  • — client pitch rehearsal but my boss crashes it

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Present a relatable, high-stakes problem with a clear deadline to create immediate urgency and a narrative goal.

Payoff

Conclude with a final, witty interaction or text overlay that provides a punchline, revealing the creator's true intentions. This beat offers a deceptive reassurance to the intruding character while delivering the real joke to the audience.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Real-Time Intrusion

A standard tutorial or process-based video is intentionally interrupted by a real-world event related to the video's premise, blending scripted content with seemingly unscripted drama to create a more engaging, vlog-style narrative.

  1. 1

    The High-Stakes Countdown

    Establish the initial premise and time-bound challenge, creating a clear viewer expectation.

  2. 2

    The Narrative U-Turn

    Immediately subvert the initial premise with a sudden complication that drastically shortens the timeline and raises the stakes.

  3. 3

    The Solution Promise

    Pivot from the problem to a tutorial format, showing a 'before' and 'after' to promise a valuable transformation and maintain viewer interest.

  4. 4

    The Procedural Start

    Begin the demonstration of the promised solution, grounding the video in a familiar and valuable format.

  5. 5

    The Real-World Intrusion

    Introduce an external, diegetic interruption (like a phone call or doorbell) that directly connects to the initial conflict.

  6. 6

    The Imminent Arrival

    Use the interruption to confirm that the source of the conflict is now present in real-time, merging the narrative with the creator's reality.

  7. 7

    The Fourth-Wall Breach

    Allow the external character to enter the scene (audibly or visually) and comment on the act of content creation itself, adding a meta-narrative layer.

  8. 8

    The Information Withholding Game

    Create a playful micro-conflict where the creator teases the external character by withholding information about the video's true subject, making the audience feel like an insider.

Themes

  • Relatability
  • Self-care
  • Beauty transformation
  • Humor

Techniques

  • Storytelling
  • Jump cuts
  • Speed ramping

Trends

  • GRWM (Get Ready With Me)
  • Storytime Tutorial

Post caption

well would you look at what the cat dragged in!!!!! Comment “shop” for everything I used on my hair I’ll dm ya 🫶🏾 products: @remington_us straightener @amika dry shampoo @moroccanoil oil @dysonusa blow dryer! Top is @garageclothing and bottoms are @revolve

Text overlays

  • title · beginning

    grwm but my ex crashes it.

  • contextual · beginning

    /after/

  • contextual · beginning

    I show one curl the entire video, blame him.

  • contextual · middle

    /amika/

  • informational · middle

    dry shampoo on greasy roots

  • informational · middle

    /technique/ roll the hair backwards // 3-5 curls per side

  • contextual · middle

    *gets a call*

  • contextual · middle

    "I just walked in the building"

  • contextual · middle

    ???!

  • contextual · middle

    "got a little surprise for ya"

  • contextual · middle

    "I wonder what kinda content you've been putting out these days"

  • contextual · middle

    *wonder if they've been any good*

  • contextual · middle

    lmaooo keep wondering buddy!! you're blocked for eternity

  • contextual · middle

    i love to troll this man

  • contextual · middle

    be his problem, not his peace ladies!!!

  • contextual · end

    me when I lie

  • contextual · end

    speed tutorial

Transcript

My ex is coming to the city in t minus two hours. Imagine my surprise when this fool shows up twenty minutes after filming that. This is how I go from this to this with a flat iron. Let's get into it. Step one, we dampen the hair like this. Amica dry shampoo. I take tier wrap it around like this. Slide it off. Pin it. Hello? Hi. I just walked in the building. I'm filming when you come in. I have a surprise for you. You have a surprise for me? Yeah. Okay. Okay. Well, we'll talk when you get here. Uh-huh. Do you wanna know what the video is? What is it? No. I don't wanna tell you. There's mention of me? Mhmm. What's the mention? Oh, better. Don't worry. I'll never make you look bad.

Hair tutorial gets crashed by ex | Viral Hooks