@drinksult
Instagram · Vlog
@drinksult new character unlock*ing*…🫦 Join our SULT team!! As you can imagine, the brand is growing and the team hasn’t lol, so we need a new character to join us Here’s our generational job description for you - we’re looking for a content machine !!! Comment “SULTYHIRE” for more info 💬 Get creative and apply if you think you’ve got what it takes to work closely with 2 type Bs xxx
Performance
Video #36109 · Vlog
[01]
The video captures two colleagues at a pub who decide they need to hire a new team member. They proceed to outline the job requirements in a conversational, list-based format, covering content creation, social media management, pushing boundaries, taking initiative, and paid advertising, using on-screen text to structure the points. The video concludes with a direct call-to-action, instructing interested viewers to comment a specific keyword to receive the full job description.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
WE'RE HIRING...
Verbal hook · 25%
Oh, god. Long couple weeks.
Visual hook · 15%
A candid, handheld shot of a group of people socializing and drinking outside a classic pub, creating an immediate sense of being dropped into a real-life, dynamic scene.
[06]
Steal this for your own video
WE'RE HIRING... who can
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens with a candid, in-the-moment scene that establishes a relatable problem or need, framed in an informal, everyday setting to lower the viewer's guard.
Payoff
The Low-Friction Directive. The creators acknowledge the informal nature of the presentation and distill it into a single, simple, and clear call to action, making it easy for the viewer to respond.
[08]
The structural pattern this video runs on
Framework
The Casual Mandate
To present a structured list of requirements or criteria through a seemingly spontaneous, two-person conversation, subverting the formality of a typical announcement and making it feel authentic and relatable.
The Premise Pivot
The conversation shifts from a general complaint to a specific, actionable goal. One participant pulls out 'notes,' signaling to the audience that a structured list is about to be presented.
The Requirement Gauntlet
The core of the video, where each item on the list is presented sequentially. Each item is introduced as a distinct point and then elaborated on through conversational back-and-forth.
new character unlock*ing*…🫦 Join our SULT team!! As you can imagine, the brand is growing and the team hasn’t lol, so we need a new character to join us Here’s our generational job description for you - we’re looking for a content machine !!! Comment “SULTYHIRE” for more info 💬 Get creative and apply if you think you’ve got what it takes to work closely with 2 type Bs xxx
title · beginning
WE'RE HIRING...
contextual · beginning
*hen impersonating milly* oh gad
contextual · beginning
long couple weeks
informational · middle
1. CREATES CONTENT skills in CapCut has creative eye
informational · middle
2. LEAD OUR SOCIAL CHANNELS across insta stories, DMs, LinkedIn, TikTok
informational · middle
3. PUSH OUR BOUNDARIES e.g force Henry to do videos lol
informational · middle
4. TAKE INITIATIVE be proactive be confident !!
informational · middle
5. PAID ADS churn out video assets using our bank of content
call-to-action · end
SULTYHIRE
Oh, good. Long couple weeks. Long couple weeks. Should I be a new hire? Yeah. Show me the role? Right. Yeah. Lucky I'll make next. What do you reckon? Long story short, we need someone who creates content telling our story very much in no time. Skills Skills in Capcut good the creative eye, makes boring things into entertaining things. Need our social channels. Tier across Instagram, our DMs, LinkedIn, TikTok. We want someone to push the brand outside the comfort zone. No. I get shy quite often and I need to use awesome stupid videos. But tier doesn't get shy. Own execution. Take initiative. Buzzword. Be proactive. That's another buzzword. But the next one I actually wrote last night, and it's called tier side worse. We're really exploring meta ads, TikTok ads. It's getting all of that content. Plus TikTok, Instagram is making ads from that. No clip a load of different things better. We've got so much content. We've got a rank content. We're not using all of it. Luckily for you guys, this very vague conversation is being condensed into a very concise job log. Comment. Salty hire. Salty hire. And it will be sent to