@bensantos508
Instagram · Vlog
@bensantos508 No money in content??? lol 🤳🏼 content is the greatest lever of the modern world And yes, people suck at monetizing but I am the living proof of all the earning potential that’s possible when you learn how to great good content on here
Performance
Video #48252 · Vlog
[01]
The creator refutes the idea that content creation isn't a "real job" by providing a rapid-fire montage of his personal and financial successes. He details specific high-value brand deals, the growth of his events and agency businesses fueled by social media content, and major contracts he's landed, all while showcasing a desirable lifestyle of travel, freedom, and wealth. The video concludes with a call-to-action, inviting viewers to a free training to learn his methods.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
People
Verbal hook · 60%
People still think making content is cringe?
Visual hook · 10%
A shirtless, muscular, tattooed man stands in a modern kitchen, immediately establishing a specific lifestyle aesthetic and capturing attention.
[06]
Steal this for your own video
People still think is ?
[07]
The promise the opener makes, and how the video pays it back
Hook
Identify and state a common, dismissive criticism of a particular field, lifestyle, or skill, creating an immediate point of contention and framing the narrative as a rebuttal.
Payoff
Frame the personal success as a replicable transformation and offer the viewer a direct, low-friction opportunity (e.g., a free guide, a comment-based CTA) to begin their own journey, converting the viewer's aspiration into an immediate action.
[08]
The structural pattern this video runs on
Framework
The Evidence Cascade
To systematically dismantle a common negative belief by presenting an overwhelming and escalating cascade of personal evidence, culminating in a lifestyle payoff and an aspirational call to action.
The Rebuttal Thesis
Declare the intention to disprove the criticism using personal experience as undeniable proof, setting the video's agenda and promising a reveal.
The Quantifiable Proof Stack
Deliver a rapid-fire sequence of specific, data-driven achievements. Each piece of evidence escalates in value, scope, or prestige (e.g., one-time payment -> recurring income -> business revenue -> high-status contracts) to build momentum and overwhelm skepticism.
The Lifestyle Translation
Pivot from concrete data to abstract, highly desirable lifestyle outcomes that result from the achievements (e.g., freedom, travel, perks), showing the 'why' behind the 'what' and making the success emotionally resonant.
The Supremacy Declaration
Make a bold, conclusive statement that directly refutes the initial criticism and positions the skill or field as a superior, powerful path, solidifying the argument's conclusion.
No money in content??? lol 🤳🏼 content is the greatest lever of the modern world And yes, people suck at monetizing but I am the living proof of all the earning potential that’s possible when you learn how to great good content on here
title · beginning
People still think making content is cringe
title · beginning
thats not a real job
informational · beginning
$10K
informational · middle
$60,000
informational · middle
0-70k followers
contextual · end
hell no
call-to-action · end
comment "free"
People still think making content is cringe? That's not a real job. It's time to pull them up receipts. And this isn't a flex, but let me just show you in one video what content has done for my life. I got paid $10,000 for usage rights on a video from a screen blocking app that took me about two hours to make. Landed a brand deal that pays me $6,000 a year for two worst, and that's just influencer income alone with 70,000 followers that I built in the last six months. And before that, me and my best friend started an events business where we started posting Instagram and TikTok skits to sell 50,000 tickets in two years. And don't let me forget, I built an agency making content for businesses that brought in 7 figures last year from clicking buttons on an iPhone. I could also tell you posting my work on this damn app landed me contracts with Sports Illustrated Lollapalooza and Ari Fletcher tier Don. And the list goes on. Free dinners, free stays, free travel, free product, and freedom over my damn life. You wanna grab dinner babe? Say yes. I make my own schedule. Drop me off anywhere in the country. I can make 6 figures in some way creating content on a damn iPhone. Get a real job? Hell no. Content changed my life and I know for a fact it could change yours too. Comment free and I'll give you a free ticket to my live training happening this week where I'll show you exactly how I built a career in content.