@iamaayushswamy
Instagram · Talking Head Edit
@iamaayushswamy how to not suck at scripting ✍🏽 #onlinebusiness #instagramstrategies #socialmediamarketingtips #contentmarketing #contentstrategy
@iamaayushswamy
Instagram · Talking Head Edit
@iamaayushswamy how to not suck at scripting ✍🏽 #onlinebusiness #instagramstrategies #socialmediamarketingtips #contentmarketing #contentstrategy
Performance
Video #48192 · Talking Head Edit
[01]
The creator establishes his authority by stating impressive client growth results. He then presents a two-tool framework for scripting viral videos: first, using a video sorter tool to analyze competitors' top-performing content for ideas and hooks, and second, using ChatGPT to refine the script's reading level and length for maximum audience comprehension and value per second. He concludes by offering to perform this entire service for viewers who comment a specific keyword.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
3 months
Verbal hook
In the past three months, I've taken four clients from 3,000 followers to over 200,000 followers.
Visual hook
A man sits at a table with a large stack of cash and a glass of whiskey, immediately signaling success and wealth.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, quantifiable claim of success that establishes immediate authority and promises a high-value secret.
Payoff
The payoff is a dual offering: the viewer either receives the complete, valuable blueprint for free or is offered an easy shortcut via the creator's service, satisfying both DIY and 'done-for-you' audiences.
[08]
The structural pattern this video runs on
Framework
The Authority Blueprint
Establish massive authority through quantifiable results, then reveal the step-by-step 'secret' process used to achieve them, justifying each step with data, and concluding with a 'done-for-you' service offer.
The Authority Hook
State a specific, impressive, and quantifiable achievement to establish expertise and capture attention.
The Tool Tease
Promise to reveal the specific tools or methods responsible for the stated achievement, creating a knowledge gap.
The Reconnaissance Tool
Introduce the first part of the process, focused on research and analysis of successful examples in the field.
The Green Light
Create a clear transition point, explicitly giving the audience 'permission' to move from the research phase to the creation phase.
The Counter-Intuitive Tool
Introduce the second part of the process or tool, but frame it with a twist to subvert expectations and generate intrigue.
The Universal Problems
Define two common, relatable problems that the audience faces, which the upcoming steps will directly solve.
The Simplification Mandate
Provide the first specific, actionable rule for refinement, justifying it with an external, credible data point to build trust.
The Condensing Mandate
Provide the second specific, actionable rule for refinement, focused on efficiency and potency.
The Empathy Pivot & CTA
Acknowledge that the revealed process is difficult or time-consuming, empathize with the target audience's constraints, and then offer a simple, low-friction call-to-action for a 'done-for-you' solution.
how to not suck at scripting ✍🏽 #onlinebusiness #instagramstrategies #socialmediamarketingtips #contentmarketing #contentstrategy
title · beginning
3 months
title · beginning
200,000 followers
informational · middle
Sort Feed - Insta...
branding · middle
ChatGPT
informational · middle
Readability Grade 5 Good.
informational · middle
The average American reads at a 7th- to 8th-grade level.
informational · end
VALUE PER SECOND
call-to-action · end
"ONYX"
In the past three months, I've taken four clients from 3,000 followers to over 200,000 followers. And if there's two scripting tools that I'd recommend, it would be these. The first up is a video sorter that's designed to leverage other people's viral content for your own game. This will sort every person's account by views, likes, and comments to identify all the videos that have performed well in the last thirty to ninety days. Using a hit list of competitors, analyze the most viral videos by breaking down the idea and the hook. At this point, you are now allowed to write your script. Write it out completely, and then you're gonna use our next tool that we all love, JADGPT, but not the way that you think. Every script has two issues. It's either too fucking long or no one can follow along. So using JADGPT, analyze the reading level and how long your script is. Adjust your script until it is a grade seven reading level or below because that is the average reading level in The United States. Anything above is hard for normal people to comprehend. Then optimize for value per second. Make sure your script is as short as possible without taking away any information required to understand the video. No, don't leave your desk until you shave off at least ten to thirty seconds of your entire script. Now, this is a lengthy process and you have no time for this as a business owner. So best comment the word Onyx and I'll just do it all for you.