Viral Hooks
Trending short videosTwo tools for viral scripting
I

@iamaayushswamy

Instagram · Talking Head Edit

@iamaayushswamy how to not suck at scripting ✍🏽 #onlinebusiness #instagramstrategies #socialmediamarketingtips #contentmarketing #contentstrategy

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The edit1 shot · 8 text
Shots Text1:13

Performance

Views
165.7K
Likes
4.9K
Comments
1.1K
Engagement
3.6%
Length · 18 Nov 2025
1:13

Video #48192 · Talking Head Edit

Two tools for viral scriptingfrom @iamaayushswamy

[01]

Overview

The creator establishes his authority by stating impressive client growth results. He then presents a two-tool framework for scripting viral videos: first, using a video sorter tool to analyze competitors' top-performing content for ideas and hooks, and second, using ChatGPT to refine the script's reading level and length for maximum audience comprehension and value per second. He concludes by offering to perform this entire service for viewers who comment a specific keyword.

[02]

Simple outline

  1. 1State aspirational results
  2. 2Reveal a secret process
  3. 3Justify process with data
  4. 4Offer a shortcut CTA

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How ToPlaybook
Elements
B-Roll CutawayText OverlayDM / Comment-for-Info CTAImage OverlayGraphic OverlayVoiceover

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

3 months

Verbal hook

In the past three months, I've taken four clients from 3,000 followers to over 200,000 followers.

Visual hook

A man sits at a table with a large stack of cash and a glass of whiskey, immediately signaling success and wealth.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, quantifiable claim of success that establishes immediate authority and promises a high-value secret.

Payoff

The payoff is a dual offering: the viewer either receives the complete, valuable blueprint for free or is offered an easy shortcut via the creator's service, satisfying both DIY and 'done-for-you' audiences.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Authority Blueprint

Establish massive authority through quantifiable results, then reveal the step-by-step 'secret' process used to achieve them, justifying each step with data, and concluding with a 'done-for-you' service offer.

  1. 1

    The Authority Hook

    State a specific, impressive, and quantifiable achievement to establish expertise and capture attention.

  2. 2

    The Tool Tease

    Promise to reveal the specific tools or methods responsible for the stated achievement, creating a knowledge gap.

  3. 3

    The Reconnaissance Tool

    Introduce the first part of the process, focused on research and analysis of successful examples in the field.

  4. 4

    The Green Light

    Create a clear transition point, explicitly giving the audience 'permission' to move from the research phase to the creation phase.

  5. 5

    The Counter-Intuitive Tool

    Introduce the second part of the process or tool, but frame it with a twist to subvert expectations and generate intrigue.

  6. 6

    The Universal Problems

    Define two common, relatable problems that the audience faces, which the upcoming steps will directly solve.

  7. 7

    The Simplification Mandate

    Provide the first specific, actionable rule for refinement, justifying it with an external, credible data point to build trust.

  8. 8

    The Condensing Mandate

    Provide the second specific, actionable rule for refinement, focused on efficiency and potency.

  9. 9

    The Empathy Pivot & CTA

    Acknowledge that the revealed process is difficult or time-consuming, empathize with the target audience's constraints, and then offer a simple, low-friction call-to-action for a 'done-for-you' solution.

Themes

  • Expertise
  • Social media growth
  • Process optimization
  • Value-driven content

Techniques

  • Direct address
  • B-roll cutaways
  • Text overlays
  • Social proof

Trends

  • AI for content creation
  • Data-driven content strategy

Post caption

how to not suck at scripting ✍🏽 #onlinebusiness #instagramstrategies #socialmediamarketingtips #contentmarketing #contentstrategy

Text overlays

  • title · beginning

    3 months

  • title · beginning

    200,000 followers

  • informational · middle

    Sort Feed - Insta...

  • branding · middle

    ChatGPT

  • informational · middle

    Readability Grade 5 Good.

  • informational · middle

    The average American reads at a 7th- to 8th-grade level.

  • informational · end

    VALUE PER SECOND

  • call-to-action · end

    "ONYX"

Transcript

In the past three months, I've taken four clients from 3,000 followers to over 200,000 followers. And if there's two scripting tools that I'd recommend, it would be these. The first up is a video sorter that's designed to leverage other people's viral content for your own game. This will sort every person's account by views, likes, and comments to identify all the videos that have performed well in the last thirty to ninety days. Using a hit list of competitors, analyze the most viral videos by breaking down the idea and the hook. At this point, you are now allowed to write your script. Write it out completely, and then you're gonna use our next tool that we all love, JADGPT, but not the way that you think. Every script has two issues. It's either too fucking long or no one can follow along. So using JADGPT, analyze the reading level and how long your script is. Adjust your script until it is a grade seven reading level or below because that is the average reading level in The United States. Anything above is hard for normal people to comprehend. Then optimize for value per second. Make sure your script is as short as possible without taking away any information required to understand the video. No, don't leave your desk until you shave off at least ten to thirty seconds of your entire script. Now, this is a lengthy process and you have no time for this as a business owner. So best comment the word Onyx and I'll just do it all for you.

Two tools for viral scripting | Viral Hooks