@kalitaku
Instagram · Vlog
@kalitaku okay guys help me decide which photo is the best pls!! also special shoutout to @narsissist and @justinlamonte for making my makeup dreams come true + @lucyartdrop for the photos <3
Trending short videosPhotoshoot process from start to finish
The edit1 shot · 10 text
Shots Text1:08
Performance
- Views
- 677.6K
- Likes
- 45.7K
- Comments
- 155
- Engagement
- 6.8%
- Outlier
- 4.7×
- Length · 10 Jul 2026
- 1:08
Video #36149 · Vlog
Photoshoot process from start to finishfrom @kalitaku
[01]
Overview
The creator documents her process of getting a new profile picture by recreating an inspiration photo. She takes the viewer through her elaborate makeup session, showing the inspiration and application process, and then provides a behind-the-scenes look at the professional photoshoot, culminating in a showcase of the final photos and a call-to-action for viewers to help her choose the best one.
[02]
Simple outline
- 1State aspirational goal
- 2Show transformation process
- 3Reveal final results
- 4Ask audience for judgment
[03]
Related videos
2.7M2.1×Before and after glam transformation@mikaylanogueira · Before/After Transformation
2.8M13.2×Step-by-step makeup tutorial with products@estellelebourgeois_ · Tutorial / How To
1.6M1.2×Glam transformation start to finish@monetmcmichael · Before/After Transformation
82.6K46.8×Beauty founder's day developing products@karamakeup · Day In The Life
2.5M2×Dramatic makeup transformation reveal video@brittlestoppppppppp · Before/After Transformation
434.7KDoing makeup based on an animal face type app result@mmivia · Tutorial / How To
796.7K72.4×Recreating an influencer's makeup routine@abigailcanfieldd · Tutorial / How To
296.4K152.3×Bridal makeup get ready with me@alliehorta · Tutorial / How To
4.8M3.8×Before and after beauty transformation@mikaylanogueira · Before/After Transformation
320.5K26.1×Aesthetic get ready with me@cherriiigal · Get Ready With Me
534.7K274.8×Creator demonstrates bronzy makeup routine@alliehorta · Get Ready With Me
504.1K2.4×Full glam makeup routine tutorial@estellelebourgeois_ · Tutorial / How To[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 45%
So I recently saw this photo, and I really wanna recreate it because I need a new profile picture.
Visual hook · 55%
The creator points to an inspiration photo that pops up on screen, immediately establishing the video's premise and creating visual interest through the contrast between her and the stylized image.
[06]
Hook template
Steal this for your own video
Creator points to on screen, immediately cutting between and to show the gap before the transformation begins.
- — Creator points to a viral runway look that pops up on screen, immediately cutting between the editorial photo and their bare-faced reflection in the mirror to show exactly how far the transformation has to go.
- — Creator points to a Pinterest home decor mood board that appears on screen, immediately cutting between the inspo image and a wide shot of their cluttered, unfinished room to make the gap obvious.
- — Creator points to a professional athlete's training physique that pops up on screen, immediately cutting between the reference photo and a candid shot of themselves at the gym to anchor the before state.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Present an aspirational source of inspiration and declare a clear, relatable mission to recreate or achieve it.
Payoff
The Engagement Transfer. Instead of declaring the project a success, transfer the final power of judgment to the audience by asking them to choose the 'best' outcome from the presented options, creating a powerful call to action.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Collaborative Transformation
Documenting a creative transformation process from inspiration to a finished product, then empowering the audience to make the final critical judgment on the outcome.
- 1
The Relatable Justification
Provide a personal and understandable reason why this mission is necessary now, grounding the aspirational goal in a real-world problem.
- 2
The Creative Pivot
Subvert the audience's initial expectation by introducing a unique twist or a more ambitious creative direction than the original inspiration suggested.
- 3
The Transformation Montage
Showcase the step-by-step process of the transformation. This builds anticipation and demonstrates the skill/effort involved, with each step acting as a mini-reveal.
- 4
The Professional Execution
Shift the environment to a more professional setting to execute the final stage of the project, showing behind-the-scenes footage that elevates the perceived quality of the outcome.
- 5
The Grand Reveal
Present the final results in a rapid, high-impact montage, delivering the satisfying 'after' to the 'before' established in the hook.
Themes
Techniques
Trends
Post caption
okay guys help me decide which photo is the best pls!! also special shoutout to @narsissist and @justinlamonte for making my makeup dreams come true + @lucyartdrop for the photos <3
Text overlays
contextual · beginning
Before:
contextual · beginning
After:
contextual · middle
Original inspo:
contextual · middle
My inspo:
contextual · middle
girl we can tell
contextual · middle
I was SHOCKED
informational · end
Option 1
informational · end
Option 2
informational · end
Option 3
informational · end
Option 4
Transcript
No I recently saw this photo, and I really wanna recreate it because I need a new profile picture. You see, I recently permed my hair, so my current photo doesn't really look like me anymore. So let's go take some updated pictures today. First up of the process was to figure out my makeup. And instead of going simple, I decided to go for a colorful look instead. Bad started off with my base first where I was prepped and primed. And when I tell you that skin prep tier the biggest difference, I truly mean it because my skin has literally never looked this flawless. Then it was time for blush, which is hands down my favorite part of doing my makeup. And I don't know about you, but I love a little bit blush blindness. So obviously, we had to go very heavy handed. Now for the eyes, we decided to go with a pink and blue look where we did pink all over the lid and yes blue eyeliner to create a bit of a soft shadow. Finally, for the last step, you know we couldn't skip a lip combo, so we ended up deciding on this gorgeous fuchsia shade. And oh my good, you guys, the final result looked so good. Anyways, with my makeup all done, I headed off to the photo studio where we played around with different lighting, really cool shadows, and even threw in a bit of wind just for dramatic effect. And you guys know that feeling when you're taking pictures and you just know they're gonna turn out good? Yeah. I bad that feeling. And it turns out, I was right. These pictures turned out so freaking cute. But now I need your help. I cannot decide which one to make my profile photo, so let me know which one is your favorite.