Viral Hooks
Trending short videosF1 drivers as medieval knights.
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@essesmag

Instagram · Carousel

@essesmag The passion and emotion of @theereboseffect is perfect for the elegance of F1, and for that, they’ve made it on our artist watchlist. Erebos is a 17 year old Malaysian artist who uses both traditional and digital drawing techniques to bring their vision to life. In their words, “I like to think of my work as a balance between the fundamental ‘rules’ of art and my personal style.” Introduced to F1 in late 2023 during a very developmental phase of their art journey, Erebos was immediately hooked. “Everything in F1 is so striking and intricate, yet glamorous and elegant. I love F1 because it’s so easy to make art of- it instantly gives you the feeling of speed, exhilaration, and triumph, which translates naturally into the art I make of it.” What others F1 artists should we be watching? Let us know in the comments! 👇

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The edit1 shot · 3 text
Shots Text

Performance

Views
232.4K
Likes
15.5K
Comments
82
Engagement
6.7%
Outlier
8.3×

Video #36575 · Carousel

F1 drivers as medieval knights.from @essesmag

[01]

Overview

A feature post showcasing a digital artwork by the artist Erebos. The illustration reimagines Ferrari F1 drivers Lewis Hamilton and Charles Leclerc as knights on horseback, blending modern motorsport with classical heroic imagery to celebrate the Ferrari 'Cavallino Rampante' legacy.

[02]

Simple outline

  1. 1Establish a curated theme.
  2. 2Showcase the hero content.
  3. 3Provide clear attribution.

[03]

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[04]

Classification

Format
Carousel
Concepts
Artistic HomageShowcase Carousel
Elements
Text OverlayTemplated Graphic Layout
Account
BrandCurator
Topics
MotorsportArtDigital ArtPop Culture Art

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 25%

F1 ARTISTS WE'RE WATCHING:

Verbal hook · 20%

The passion and emotion of @theereboseffect is perfect for the elegance of F1, and for that, they’ve made it on our artist watchlist.

Visual hook · 55%

The striking and unexpected visual of modern Formula 1 drivers depicted as classical knights riding powerful horses, rendered in a dynamic and colorful illustrative style.

[06]

Hook template

Steal this for your own video

We've never seen [familiar subject] depicted as [unexpected historical or mythological figure] — until now.

  • — We've never seen NBA legends depicted as Roman gladiators — until now.
  • — We've never seen tech CEOs depicted as medieval alchemists — until now.
  • — We've never seen Olympic swimmers depicted as ancient sea gods — until now.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A headline that establishes a curated theme (e.g., a 'watchlist' or 'top picks'), creating intrigue and promising a valuable discovery. This is often paired with a subtle brand anchor.

Payoff

A clear attribution block, typically at the bottom, that reveals the name and social handle of the featured subject. This acts as the informational resolution and a direct pathway for the audience to explore further.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Curator's Spotlight

A single-slide framework that uses a poster-style layout to feature one creator or piece of content. It establishes a curated theme, showcases the subject visually, and provides clear attribution, using the caption for detailed storytelling.

  1. 1

    The Centerpiece Showcase

    The core of the slide, where the featured content (art, product, person) is displayed prominently as the 'hero' element, delivering the visual value upfront.

Themes

  • Heroism
  • Legacy
  • Motorsport Culture
  • Artistic Interpretation

Techniques

  • Digital Painting
  • Character Design
  • Thematic Juxtaposition

Trends

  • Fan Art
  • Artist Spotlight

Post caption

The passion and emotion of @theereboseffect is perfect for the elegance of F1, and for that, they’ve made it on our artist watchlist. Erebos is a 17 year old Malaysian artist who uses both traditional and digital drawing techniques to bring their vision to life. In their words, “I like to think of my work as a balance between the fundamental ‘rules’ of art and my personal style.” Introduced to F1 in late 2023 during a very developmental phase of their art journey, Erebos was immediately hooked. “Everything in F1 is so striking and intricate, yet glamorous and elegant. I love F1 because it’s so easy to make art of- it instantly gives you the feeling of speed, exhilaration, and triumph, which translates naturally into the art I make of it.” What others F1 artists should we be watching? Let us know in the comments! 👇

Text overlays

  • branding · photo_0

    ESSES

  • title · photo_0

    F1 ARTISTS WE'RE WATCHING:

  • branding · photo_0

    EREBOS / @THEEREBOSEFFECT

F1 drivers as medieval knights. | Viral Hooks