Viral Hooks
Trending short videosFerrari F1 helmet close-up announcement.
E

@essesmag

Instagram · Carousel

@essesmag Ferrari called. We answered. This July, @scuderiaferrari exclusively invited @essesmag to their closed-door filming day at the new @madring_oficial and peeled back the curtain for us to capture the day. In the heat of the Spanish sun, we shot 25 rolls of film photography, 250 feet of vintage Super-8 video, and exclusive interviews with @lewishamilton and @charles_leclerc It’s hard not to share everything we captured all at once. But we want to peel back that curtain for you, too, one post at a time. Check out even more on esses.com 📸🎞️: @alicejacquesa

View original on Instagram

The edit1 shot · 3 text
Shots Text

Performance

Views
186.9K
Likes
12.5K
Comments
200
Engagement
6.8%
Outlier
8.5×

Video #38056 · Carousel

Ferrari F1 helmet close-up announcement.from @essesmag

[01]

Overview

A stylized, close-up photograph of a Ferrari F1 driver's helmet with a text overlay announcing an exclusive collaboration. The post serves as a teaser for behind-the-scenes content from a private Ferrari filming day, captured by Esses magazine.

[02]

Simple outline

  1. 1Hook with a high-status invitation.
  2. 2Declare the confident response.
  3. 3Stamp the brand identity.

[03]

Related videos

1.3M58.4×F1 photographer's unique story@essesmag · Editorial Carousel232.4K8.3×F1 drivers as medieval knights.@essesmag · Artistic Homage119K6.2×Relatable F1 fan reaction meme@thisjamescoker · Relatable One Shot214.2K7.2×Illustrated Formula 1 driver interview@essesmag · Editorial Carousel183.9K6.6×F1 drivers with disposable cameras@essesmag · Behind The Scenes131.2K9.5×Gucci F1 car partnership announcement photo.@offball · Themed Announcement109.2K7.2×Dramatic black and white athlete portrait@essesmag · Editorial Carousel106.2K3.8×F1 driver relaxing on summer break@essesmag · Lifestyle Showcase725.2KTeam kit reveal bait and switch@visacashapprb · Skit291.2K9.8×Lewis Hamilton celebrity news photo@essesmag · News Carousel318.9K17.1×F1 post as Hunger Games tribute@thisjamescoker · Trendjacking222.2K7.5×F1 analyst Bernie Collins interview promo@essesmag · Editorial Carousel

[04]

Classification

Format
Carousel
Concepts
Hype TeaserBehind The ScenesStatement Carousel
Elements
Text OverlayColor GradingIntimate Close-UpRetro Aesthetic
Account
Brand
Topics
MotorsportBrand MarketingPhotographyJournalism

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

FERRARI CALLED WE ANSWERED

Verbal hook · 20%

Ferrari called. We answered.

Visual hook · 35%

An intense close-up on a vibrant yellow Ferrari F1 helmet with a red visor. The grainy, film-like texture and iconic branding create a visually striking and high-status image.

[06]

Hook template

Steal this for your own video

[ICONIC BRAND] called. We answered.

  • — NASA called. We answered.
  • — The Met Gala called. We answered.
  • — The NFL called. We answered.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The opening hook is the first half of a two-part statement, presenting an action from a high-status entity that creates immediate intrigue and borrows authority.

Payoff

The payoff is the explicit branding element that identifies the protagonist of this micro-story, cementing the association between the brand and the high-status event.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Call and Response Framework

Establish brand authority and create intrigue by framing a partnership as a two-part story: a high-status entity makes a request ('The Call') and the brand fulfills it ('The Response'), all within a single, impactful visual.

  1. 1

    The Call

    Presents an inciting incident where a highly respected entity initiates contact, immediately establishing the stakes and context.

  2. 2

    The Response

    Presents the protagonist's (the brand's) decisive and confident reaction, completing the narrative loop and positioning them as a capable peer.

Themes

  • Exclusivity
  • Prestige
  • Behind-the-scenes
  • Motorsport culture

Techniques

  • Close-up photography
  • Color grading
  • Text overlay

Trends

  • Film aesthetic
  • Brand collaboration announcement

Post caption

Ferrari called. We answered. This July, @scuderiaferrari exclusively invited @essesmag to their closed-door filming day at the new @madring_oficial and peeled back the curtain for us to capture the day. In the heat of the Spanish sun, we shot 25 rolls of film photography, 250 feet of vintage Super-8 video, and exclusive interviews with @lewishamilton and @charles_leclerc It’s hard not to share everything we captured all at once. But we want to peel back that curtain for you, too, one post at a time. Check out even more on esses.com 📸🎞️: @alicejacquesa

Text overlays

  • title · photo_0

    FERRARI CALLED

  • title · photo_0

    WE ANSWERED

  • branding · photo_0

    ESSES

Ferrari F1 helmet close-up announcement. | Viral Hooks