@essesmag
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@essesmag LH44. Season after season, we’re finding new ways to capture greatness. Directed by Esses. Shot on film by @alicejacquesa with @scuderiaferrari at @madring_oficial View the full exhibit at esses.com
Trending short videosDramatic black and white athlete portrait
The edit1 shot · 1 text
Shots Text
Performance
- Views
- 109.2K
- Likes
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- Comments
- 86
- Engagement
- 6.8%
- Outlier
- 7.2×
Video #38395 · Carousel
Dramatic black and white athlete portraitfrom @essesmag
[01]
Overview
This is a high-contrast, black and white artistic portrait of Formula 1 driver Lewis Hamilton, presented in profile. The photo, shot on film, emphasizes his silhouette and is part of a larger exhibit or campaign by 'Esses', aiming to capture his 'greatness' in a stylized, editorial manner.
[02]
Simple outline
- 1Arrest with a single visual.
- 2Create mood with composition.
- 3Apply a subtle signature.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
LH44. Season after season, we’re finding new ways to capture greatness.
Visual hook · 65%
A dramatic, high-contrast black and white silhouette of a person's profile. The deep shadows obscuring the face create mystery and intrigue, while the sharp lighting highlights the subject's form and apparel.
[06]
Hook template
Steal this for your own video
Open on a dramatic, high-contrast black and white of — deep shadows obscure the face while sharp lighting carves out the silhouette, letting the do all the talking.
- — Open on a dramatic, high-contrast black and white close-up profile of a championship boxer — deep shadows obscure the face while sharp lighting carves out the silhouette, letting the championship belt draped over their shoulder do all the talking.
- — Open on a dramatic, high-contrast black and white silhouette of a celebrated chef — deep shadows obscure the face while sharp lighting carves out the silhouette, letting the knife held mid-air do all the talking.
- — Open on a dramatic, high-contrast black and white profile shot of a jazz musician — deep shadows obscure the face while sharp lighting carves out the silhouette, letting the saxophone pressed to their lips do all the talking.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The entire post is the hook. It uses a single, high-contrast, and artistically composed image to stop the scroll and create immediate intrigue through mystery and aesthetic appeal.
Payoff
The payoff is the aesthetic experience of the image itself. All narrative context, explanation, and calls-to-action are intentionally placed in the caption to preserve the purity of the visual.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Signature Still
To establish authority and create intrigue using a single, high-impact, art-directed visual. The image acts as a standalone piece, with a minimalist text overlay serving as a brand signature, driving users to the caption for context and CTA.
- 1
The Signature Frame
A single slide presents a complete, self-contained visual statement. It relies on aesthetic power rather than sequential information, with a minimalist text overlay acting as an artist's signature or brand mark, attributing the work.
Themes
Techniques
Trends
Post caption
LH44. Season after season, we’re finding new ways to capture greatness. Directed by Esses. Shot on film by @alicejacquesa with @scuderiaferrari at @madring_oficial View the full exhibit at esses.com
Text overlays
branding · photo_0
ESSES