@itslikethestate
Instagram · Vlog
@itslikethestate Part 3 of @yokishop Maui and Sons Archive 🦈 Did you get the color I sent you? 🦠 #mauiandsons #yokishop
Trending short videosDesigner shares stories behind posters
The edit1 shot · 1 text
Shots Text1:31
Performance
- Views
- 150.2K
- Likes
- 6.7K
- Comments
- 95
- Engagement
- 4.5%
- Outlier
- 31.9×
- Length · 15 Jul 2026
- 1:31
Video #36594 · Vlog
Designer shares stories behind postersfrom @itslikethestate
[01]
Overview
The speaker, a designer for Maui and Sons, gives a tour of the brand's archive, showcasing several framed posters from the 1980s. He points out specific design details, explains the creative inspirations (like Memorex tapes and Norman Rockwell), and reveals personal easter eggs, such as his own face and his partners' faces being painted into the artwork.
[02]
Simple outline
- 1Present iconic artifact
- 2Reveal hidden personal detail
- 3Decode brand symbolism
- 4Tease further discoveries
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
Maui and Sons Archive Part 3
Verbal hook · 15%
Let me show you something else.
Visual hook · 60%
A man in a visually distinct shirt (American flag pattern with sharks) stands in a cluttered archive space, creating immediate context and visual interest. The handheld camera movement adds a dynamic, personal feel.
[06]
Hook template
Steal this for your own video
A stands inside surrounded by , revealing what most people never get to see.
- — A head archivist stands inside a locked museum vault surrounded by paintings that have never been displayed publicly, revealing what most people never get to see.
- — A master distiller stands inside a century-old warehouse surrounded by barrels aging since the 1940s, revealing what most people never get to see.
- — A sneaker authenticator stands inside a private collector's storage room surrounded by deadstock boxes floor to ceiling, revealing what most people never get to see.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct, personal invitation to see something new, promising a behind-the-scenes look that immediately establishes an intimate, 'insider' tone.
Payoff
A concluding statement that summarizes the unique nature of the creative process and hints at more secrets yet to be revealed, functioning as a hook for future content.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Insider's Archive Tour
An expert or creator gives a guided tour of a collection of artifacts, revealing the hidden stories, personal connections, and secret details behind each item to create a sense of exclusive, insider knowledge.
- 1
The Iconic Remix
The narrator presents an artifact that references a widely known cultural moment, then reveals how their brand or story was secretly integrated into it, establishing credibility and the 'insider' theme.
- 2
The Conceptual Deep-Dive
The narrator moves to a more abstract artifact and decodes its complex origin and layered symbolism, showcasing the creative depth and intellectual property behind the subject.
- 3
The Founder's Showcase
The narrator presents an artifact where they or other key figures are the central subject, deconstructing the scene to reveal personal anecdotes and direct connections, humanizing the history.
- 4
The Surrealist Punchline
The narrator reveals a final, quirky or bizarre artifact, explaining its eccentric backstory to add a layer of humor and personality to the subject's identity.
Themes
Techniques
Trends
Post caption
Part 3 of @yokishop Maui and Sons Archive 🦈 Did you get the color I sent you? 🦠 #mauiandsons #yokishop
Text overlays
title · beginning
Maui and Sons Archive Part 3
Transcript
Let me show you something else. This is an original better. No I made asymmetrical board shorts. This is a world famous picture. There's a picture of me in the crowd, and you might wanna see it. But that was me when back in '83. I was so surprised. And we put all our faces in here. And then the shark, this is my partner, Steve. And the bubbles turned all the shape. Circle, rectangle, triangle, and square. And this came off of, like, an idea of a cassette tape called Memorex. And the shark, Maui, and Sons. I can see that that's you. These are my Gianni Versace shoes bad in the eighties. We put inverted pleats in here. We did perforated leather insert. This is my partner. This is our sales manager. This is my friend Daniel and his wife Elizabeth. We got this little guy from a Norman Rockwell painting. I always wanted some surprise, something weird, but these guys were looking inside, and these are the reflections of their faces and body because there's glass. I was on the inside. This one said, did you get blue. Did you get the color I sent you? I just came back from London, and it was all fluorescent. And then I said, let's take a bite out of the chocolate, but make sure we have the triangle, rectangle, circle, and square. And you already heard about this one. It was absolutely bizarre, but every month, we did one of these. And I have some originals on the other side. Pretty cool. Right?