@spaceboycole
Instagram · Speaker address
@spaceboycole Mike, let me do your merch @jerseymikes
Trending short videosDesigner pitches hypothetical brand merchandise
The edit1 shot · 0 text
Shots0:41
Performance
- Views
- 308.4K
- Likes
- 19.7K
- Comments
- 333
- Engagement
- 6.5%
- Outlier
- 2.5×
- Length · 16 Apr 2026
- 0:41
Video #24578 · Speaker address
Designer pitches hypothetical brand merchandisefrom @spaceboycole
[01]
Overview
The creator, a designer, pitches a hypothetical new merchandise collection for the fast-food brand Jersey Mike's. He begins by criticizing their current offerings and then rapidly presents a series of his own creative and humorous product concepts on his computer monitor, including apparel, accessories, and a skateboard. He concludes by showing the full collection and making a direct call-to-action to the brand to produce his designs.
[02]
Simple outline
- 1State a brand's weakness
- 2Rapid-fire creative solutions
- 3Reveal the full vision
- 4Issue a direct challenge
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 45%
Designing cool shit for Jersey Mike's.
Visual hook · 55%
A confident speaker wearing sunglasses indoors, sitting next to a large monitor that quickly flashes the bright, high-contrast Jersey Mike's logo, establishing a professional and creative tone.
[06]
Hook template
Steal this for your own video
Speaker sits next to a monitor flashing logo, wearing indoors, signaling they're about to redesign something they weren't asked to.
- — Speaker sits next to a monitor flashing Chick-fil-A's logo, wearing oversized sunglasses indoors, signaling they're about to redesign something they weren't asked to.
- — Speaker sits next to a monitor flashing the NFL's logo, wearing a backward cap indoors, signaling they're about to redesign something they weren't asked to.
- — Speaker sits next to a monitor flashing IKEA's logo, wearing a beret indoors, signaling they're about to redesign something they weren't asked to.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, declarative statement of intent that targets a specific, well-known entity, immediately establishing the video's purpose.
Payoff
A direct, playful, and confident call to action aimed at the target entity, framing the entire presentation as a formal (but fun) proposal.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Brand Intervention
A creator identifies a flaw or missed opportunity in a well-known brand's strategy (e.g., merchandise, advertising) and presents a rapid-fire series of their own superior, creative solutions as a speculative pitch.
- 1
The Justification
The creator establishes the 'why' by quickly critiquing the target's current state, often with a visual 'before' shot, positioning their intervention as necessary and welcome.
- 2
The Creative Gauntlet
A fast-paced sequence where multiple creative concepts are presented one after another. Each concept is a self-contained idea that builds on the central thesis, maintaining momentum through novelty and wit.
- 3
The Collection Synthesis
A single, cumulative shot that displays all the proposed ideas together, showcasing the full scope and coherence of the creator's vision and providing a moment of summary.
Themes
Techniques
Trends
Post caption
Mike, let me do your merch @jerseymikes
Transcript
Designing cool shit for Jersey Mike's. I would do a whole new merch collection because Mike, this ain't it. Starting off with this canvas duffle, where it's printed to look exactly like the iconic sub sleeve. This tier shirt that says I only like it Mike's way. And to quote the Backstreet Boys, I want it Mike's way. A Jersey Mike's reversible tier. Honoring these Jersey legends, I did this t shirt. On the bad, it says where's the subs? And this one that says where's the hot Italians? The beach towel. And I had to do the best beach balls. I would do this tier shirt that says best known for my 12 inches. The salami mouse bad. These shorts. And finally, the sub skateboard, where this is the grip tape, and it has to come with pickle wheels. The full Jersey Mike's collection. Mike, let's put this on the menu.