@spaceboycole
Instagram · Split screen
@spaceboycole @cheesecakefactory let’s get these on the menu
Trending short videosCreator pitches hypothetical brand merchandise.
The edit1 shot · 1 text
Shots Text0:42
Performance
- Views
- 1.8M
- Likes
- 186.6K
- Comments
- 2.9K
- Engagement
- 10.6%
- Outlier
- 28.4×
- Length · 4 Jun 2026
- 0:42
Video #31573 · Split screen
Creator pitches hypothetical brand merchandise.from @spaceboycole
[01]
Overview
The creator presents a hypothetical merchandise collection he designed for The Cheesecake Factory, arguing their current offerings are lacking. He rapidly showcases a series of creative product concepts on his monitor, including apparel inspired by the restaurant's famous brown bread and vintage logo, an eyeshadow palette mimicking the menu, temporary tattoos, a Sonny Angel toy collaboration, and other themed clothing items. He concludes by showing the full collection and making a direct appeal to the brand.
[02]
Simple outline
- 1Declare creative mission
- 2Showcase thematic concepts
- 3Introduce surprise product type
- 4Reveal hidden detail
- 5Present complete collection
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
COOL SH*T
Verbal hook · 30%
Cool shit, I'd do for Tier Cheesecake Factory.
Visual hook · 25%
A man sits next to a large computer monitor displaying the words 'COOL SH*T' in large, bold, red text against a white background, creating immediate high contrast and intrigue.
[06]
Hook template
Steal this for your own video
Cool sh*t I'd make for .
- — Cool sh*t I'd make for IKEA.
- — Cool sh*t I'd make for the NFL.
- — Cool sh*t I'd make for Trader Joe's.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, two-part declaration: first, a provocative title card ('COOL SH*T'), followed by the creator stating their intent to creatively overhaul a familiar entity, establishing a 'what if' premise.
Payoff
A final 'lookbook' shot displaying all the concepts together, followed by a concise call to action that reinforces the wish-fulfillment aspect of the video and encourages brand engagement.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Conceptual Brand Redesign
The creator acts as a speculative creative director for a well-known brand, presenting a rapid-fire series of hypothetical product concepts to showcase their vision and implicitly critique the brand's current offerings.
- 1
The Creative Mandate
The creator establishes a problem with the subject's current state ('this isn't serving') and presents their video as the solution, setting the stage for a conceptual redesign.
- 2
The Brand Pillars
The first few concepts are revealed, directly referencing the most iconic and recognizable elements of the subject to build an immediate, relatable foundation for the audience.
- 3
The Category Pivot
The creator breaks the established pattern by introducing a concept from a completely unexpected product category (e.g., apparel to beauty), demonstrating lateral thinking and re-engaging the audience with a surprise.
- 4
The Deep Cut
A concept is presented that relies on niche, 'insider' knowledge of the subject, rewarding dedicated fans and adding a layer of depth and cleverness to the collection.
- 5
The Crossover Event
The creator proposes a collaboration with another relevant brand or cultural entity, showcasing how the subject's IP could be expanded and creating a 'dream team' scenario for viewers.
- 6
The Viral Pun
A concept is introduced that relies on a clever, often cheeky, play on words related to the subject, designed for high shareability and humor.
Themes
Techniques
Trends
Post caption
@cheesecakefactory let’s get these on the menu
Text overlays
title · beginning
COOL SH*T
Transcript
Cool shit, I'd do for Tier Cheesecake Factory. I would do a whole new merch collection because this isn't serving. Starting off with this hat that looks like the world famous brown bread and the matching tier shirt that says keep the bread coming, this hoodie with the original vintage logo, The iconic menu. Nope. It's an eyeshadow palette. Temporary tattoos of the paintings on the wall. And then the matching long sleeve. This rhinestone hoodie that says skinnylicious. This fully printed long sleeve that when you get up close, lists every menu item. I would do a Sunny Angel's collab where they all look like the iconic dishes. Spaghetti and meatballs, strawberry cheesecake, and I had to do one of the brown bread, a rugby shirt of the iconic colored stripes, this shirt that says I'm caked up, and the matching booty shorts, the full Cheesecake Factory collection. Let's get these on the menu.