@kweinbydesign
Instagram · Vlog
@kweinbydesign #ad So excited to finally share this!! I partnered with @casamigos to design a collection of custom patches inspired by the spirit of Casamigos’ FIFA World Cup 2026™ campaign. Seeing them on match day was surreal ⚽️🤯 So grateful for this opportunity and can’t wait to see what’s next! Sip Responsibly. Don’t share with anyone under 21 years old.
Performance
Video #36677 · Vlog
[01]
The creator shares the entire process of a major brand partnership, starting with the initial email from Casamigos. She then showcases her creative process, including sketching and digital design, reveals the final embroidered patches and custom jersey, and concludes by attending the FIFA World Cup event, wearing her creation and celebrating the project's success.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
2 MONTHS AGO
Visual hook · 15%
An expressive close-up of the creator's face looking directly into the camera, creating an immediate personal connection.
[06]
Steal this for your own video
AGO, I landed my first — here's the entire process
[07]
The promise the opener makes, and how the video pays it back
Hook
A high-energy, direct address to the camera making a bold claim about a past event, immediately establishing high stakes and a story to be told.
Payoff
The creator is shown in the environment where their work has its ultimate impact. This is the 'victory lap,' where they are not just showing the result but are actively experiencing the success and rewards that their work has generated, providing a powerful and aspirational conclusion.
[08]
The structural pattern this video runs on
Framework
The Dream Project Blueprint
This framework documents the journey of a significant professional achievement, from the initial opportunity to the final real-world payoff, creating an aspirational and satisfying narrative arc.
The Opportunity Reveal
The inciting incident is shown through a piece of evidence (e.g., an email), revealing a high-status client or project. The creator's authentic emotional reaction validates the significance of the opportunity.
The Process Montage
A rapid, visually-driven sequence showing the 'work' being done. This moves from low-fidelity concepts (e.g., sketches) to high-fidelity drafts (e.g., digital designs), demonstrating expertise and building investment in the outcome.
The Physical Manifestation
The conceptual work is revealed as a finished, tangible object or result. This beat serves as a crucial bridge from the abstract creation process to the concrete final product.
#ad So excited to finally share this!! I partnered with @casamigos to design a collection of custom patches inspired by the spirit of Casamigos’ FIFA World Cup 2026™ campaign. Seeing them on match day was surreal ⚽️🤯 So grateful for this opportunity and can’t wait to see what’s next! Sip Responsibly. Don’t share with anyone under 21 years old.
title · beginning
2 MONTHS AGO
informational · beginning
Potential Partnership Opportunity: Casamigos FIFA World Cup Jersey Patches x Kate Weinberg