Designer shows jacket creation processfrom @frontoffice.co

Transcript

Hey. So I have a football club. So let's design a jacket for a coach. So many football coaches find a style that suits them. From puffer jackets to light jackets to no jacket. My personal taste is for a simple jacket. Somewhere like this Pochettino jacket or this jacket that Angie's wearing. Now being a coach is a weird job. So you're basically a teacher and you have to come from an area of authority and we have to have design elements that respect that. On the other hand, you're not teaching nuclear physics. It's sport. And you are basically teaching a violent game for children, and you're teaching a lot of meatheads. So we have to acknowledge the kind of blue collar roots of sport. So the jacket that we're designing has, a balance of refinement and unrefinement, a balance of the formal and informal. Alright. Let's get started. So we start this really beautiful cotton twill. This is made in a fabric mill near Osaka in Japan. I this gives us a great tier, but this pushes us more towards a luxurious feel for the jacket. But that's okay. We can moderate that. Now to correct for this, the silhouette, the shape, the pattern that we're choosing is something that's a little bit more blue collar. The silhouette I've chosen is a French chore jacket. It's unlined with multiple pockets. And it's a history in the nineteenth century where French workers will wear this for farming, for laboring. So what we're trying to do is combining the refined Japanese fabric with this, blue collar shape. And then we get something like this. So I don't know what it is. Right? It's either the fabric or the buttons. This jacket looks a little bit too, refined, you know, a little bit too, business like. So we need to do small alterations to push it back. So what we decided to do is to do something called enzyme wash. It's where we, run the fabric through a, washing process that softens the fibers a little bit and gives it a worse in, lived in feel. It does change the fabric's color a little bit as well. It has the effect of, like, a one year wash as though you've been wearing the jacket around for a year. Alright. I appreciate it's very hard to tell on camera, but this is a softer finish. It's way more comfortable. There's a few minor changes that we still have to work on, like the sleeve length still needs to come up a little bit. But this is largely it. We're calling it the gaffer jacket because it's for the gaffer. Because it's balanced between unrefined and refined, this is a jacket that you can get a lot of use out of. You can wear it for a lot of different outfits and a lot of different scenarios. So that's it. Gaffer jacket.