@iamnotyethome
Instagram 路 Vlog
@iamnotyethome Olive these jackets are available now @notyethome.co 馃
Trending short videosBrand origin story and product showcase
The edit1 shot 路 7 text
Shots Text
Performance
- Views
- 153.2K
- Likes
- 7.5K
- Comments
- 81
- Engagement
- 5%
- Outlier
- 1.4脳
Video #5414 路 Vlog
Brand origin story and product showcasefrom @iamnotyethome
[01]
Overview
The creator narrates his brand's journey, starting from a viral moment 14 months ago with screen-printed vintage jackets. He details the success of their first custom jacket launch and a recent restock, then showcases several new colorways (navy, saddle brown, off-white, olive), highlighting new design details like the interior lining and zippers, before ending with a call-to-action to visit the brand's website.
[02]
Simple outline
- 1Recount viral origin
- 2Announce product evolution
- 3Showcase new variations
- 4Reveal feature upgrades
- 5Direct call to action
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook 路 55%
fourteen months ago my brand went viral for the first time
Verbal hook 路 40%
Fourteen months ago, my brand went viral for the first time.
Visual hook 路 5%
A stylishly dressed man wearing sunglasses and a unique hat poses in a modern, well-lit room with large windows, establishing an aspirational aesthetic and showcasing the product.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A retrospective statement quantifying a past, major success to immediately establish credibility and intrigue.
Payoff
A direct and clear call to action, providing the exact location for purchase and closing the narrative loop with an opportunity for the viewer to participate in the story.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Legacy Launch
Build authority by recounting a product's successful history, then unveil its latest evolution by showcasing new variations and value-adding feature upgrades.
- 1
The Origin Story
Detail the initial concept and its unexpected viral success, creating a compelling narrative foundation and establishing the product's inherent appeal.
- 2
The Proof of Demand
Validate the initial success with hard data from a subsequent, larger launch, proving sustained high demand and building powerful social proof.
- 3
The Evolution Pivot
Transition from the past narrative to the present by announcing the product's newest iteration and promising new options, creating anticipation for what's next.
- 4
The Variation Gauntlet
Systematically showcase the new product variations (e.g., colors, styles), demonstrating the range of the new offering and appealing to diverse tastes.
- 5
The Value-Add Reveal
Interrupt the product showcase to reveal specific, new feature upgrades, adding a layer of tangible improvement and justifying the new release.
- 6
The Bestseller Anchor
Conclude the showcase by highlighting the most popular or 'bestselling' version, using social proof as a final persuasive tool to guide indecisive viewers.
Themes
Techniques
Post caption
Olive these jackets are available now @notyethome.co 馃
Text overlays
contextual 路 beginning
fourteen months ago my brand went viral for the first time
contextual 路 beginning
Jesus did the work on vintage work jackets
branding 路 beginning
Not Yet Home
contextual 路 middle
we released our own jacket for the first time
informational 路 middle
selling nearly 1,000 units in less than an hour
contextual 路 middle
we did a restock for the first time with some new colourways
call-to-action 路 end
all of these jackets are available right now on our website at NOTYETHOME.CO
Transcript
Fourteen months ago, my brand went viral for the first time. We had the idea to screen print Jesus Did the Work on vintage work jackets, and it went way crazier than we anticipated. Then on Black Friday last year, we released our own jacket for the first tier. And once again, we were blown away selling nearly 1,000 units in less than an hour. And last week, we did a restock for the first time with some new colorways. Here's me wearing the navy, which we were selling for the first time. Absolutely love this color. And here is a saddle brown, which is such a classic workwear color. We also added some new details like this red interior, which I think adds a nice pop of color. Another change is all our zippers are now exposed with YKK double zips. And here's one of my favorite colorways with the off white and white embroidery, which is just so clean and subtle. And last better certainly not least, we have our best seller, Olive. All of these jackets are available right now on our website at nighathome.co. Love you all. I'll see you next time.