Viral Hooks
Trending short videosHand holding red spray at gym
S

@solidcore

Instagram · Carousel

@solidcore It’s a summer of strength, sweat, and SOS! We’re on tour with @tower28beauty this month, bringing a life size SOS Spray and some giveaway goodies to clients at different [solidcore] studios. Stop by and see us pop up at the remaining studios, and check your [solidcore] app for exact class times. - 7/19 — The Woodlands, Houston - 7/20 — Post Oak, Houston - 7/20 — Rice Village, Houston - 7/21 — Downtown Austin - 7/21 — The Triangle, Austin - 7/24 — West Hollywood, Los Angeles - 7/28 — Little Italy, San Diego

View original on Instagram

Performance

Views
75.5K
Likes
5K
Comments
110
Engagement
6.8%
Outlier
17.3×

Video #36692 · Carousel

Hand holding red spray at gymfrom @solidcore

[01]

Overview

A first-person perspective photo of a hand holding a red Tower 28 SOS facial spray inside a [solidcore] fitness studio. The image serves to promote a brand collaboration and a series of pop-up events at various studio locations.

[03]

Related videos

[04]

Classification

Format
Concepts
Product ShowcaseBrand ShowcaseLifestyle Showcase
Elements
Shallow Depth of FieldFirst-Person POVProduct Placement

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

It’s a summer of strength, sweat, and SOS!

Visual hook · 65%

A bright red product held in a first-person perspective, creating a strong color contrast against the neutral background. The shallow depth of field draws immediate focus to the product, making it the clear hero of the shot.

[06]

Hook template

Steal this for your own video

Hold your [hero product] in first-person against a [contrasting environment] background, using shallow depth of field to isolate the product as the undeniable focal point of the frame.

  • — Hold your neon green protein tub in first-person against the muted steel and rubber of a warehouse gym, letting the blur swallow every distraction behind it.
  • — Hold your bright orange travel mug in first-person against the grey concrete of a busy airport terminal, shallow focus locking all attention on the cup.
  • — Hold your red limited-edition sneaker box in first-person against the neutral white walls of a boutique store, the pop of color commanding the eye before a single word is read.

Themes

  • Wellness
  • Fitness
  • Self-care
  • Brand Partnership

Techniques

  • Shallow Depth of Field
  • First-Person POV
  • Product Photography

Trends

  • Brand Collaboration Posts

Post caption

It’s a summer of strength, sweat, and SOS! We’re on tour with @tower28beauty this month, bringing a life size SOS Spray and some giveaway goodies to clients at different [solidcore] studios. Stop by and see us pop up at the remaining studios, and check your [solidcore] app for exact class times. - 7/19 — The Woodlands, Houston - 7/20 — Post Oak, Houston - 7/20 — Rice Village, Houston - 7/21 — Downtown Austin - 7/21 — The Triangle, Austin - 7/24 — West Hollywood, Los Angeles - 7/28 — Little Italy, San Diego

Hand holding red spray at gym | Viral Hooks