Viral Hooks
Trending short videosWoman at quirky oat milk fountain.
O

@oatly

Instagram · Carousel

@oatly They said that throwing a massive event in NYC with an Oatly matcha fountain, a custom newsstand, and an Automat serving jell-oat shots was impossible with our timeline and budget. And they were right! But if you extend said timeline and increase said budget, anything can happen.

View original on Instagram

Performance

Views
389.3K
Likes
26K
Comments
99
Engagement
6.7%
Outlier
1.9×

Video #33651 · Carousel

Woman at quirky oat milk fountain.from @oatly

[01]

Overview

A photograph from a branded event for Oatly, capturing a woman with a distinctive style looking surprised in front of a green water fountain that is dispensing oat milk. The image serves to showcase the brand's quirky and creative approach to experiential marketing.

[03]

Related videos

[04]

Classification

Format
Concepts
Event ShowcaseBrand ShowcaseCandid Spectacle
Elements
Direct FlashLow-Angle Shot
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

They said that throwing a massive event in NYC with an Oatly matcha fountain... was impossible... And they were right! But if you extend said timeline and increase said budget, anything can happen.

Visual hook · 65%

An unusual and surreal scene of a woman at a water fountain dispensing a thick, milky liquid. The subject's eccentric fashion (blue beret, large glasses) and surprised expression, combined with the vibrant green color scheme and direct flash, create immediate visual intrigue.

[06]

Hook template

Steal this for your own video

Frame a [distinctive-looking person] reacting with surprise beside a [familiar object] dispensing an [unexpected product] in a bold, single-color setting.

  • — Frame a tattooed chef reacting with surprise beside a vending machine dispensing fresh pasta in a bright red setting.
  • — Frame a business executive reacting with surprise beside a printer dispensing skincare samples in an electric blue setting.
  • — Frame a hiker reacting with surprise beside a water cooler dispensing cold brew coffee in a vivid orange setting.

Themes

  • quirky branding
  • brand personality
  • experiential marketing
  • surrealism

Techniques

  • direct flash
  • thematic staging
  • environmental portraiture

Trends

  • immersive brand activations

Post caption

They said that throwing a massive event in NYC with an Oatly matcha fountain, a custom newsstand, and an Automat serving jell-oat shots was impossible with our timeline and budget. And they were right! But if you extend said timeline and increase said budget, anything can happen.

Woman at quirky oat milk fountain. | Viral Hooks