Viral Hooks
Trending short videosCouple with giant inflatable supplement.
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@drinksult

Instagram · Carousel

@drinksult This post is dedicated to the 6ft giant SULT sachet, without you, we wouldn’t have had a plan for London marathon, we wouldn’t have been able to hydrate all the supporters and we wouldn’t have made it on BBC live news. This one’s for you 💚 (In all seriousness, well done to EVERYONE today!! The runners, the supporters, the staff, the whole of london and more!! Such a fun day. Rest up and make sure you take some SULT🤝)

View original on Instagram

Performance

Views
157.1K
Likes
10.5K
Comments
49
Engagement
6.7%
Outlier
4×

Video #29416 · Carousel

Couple with giant inflatable supplement.from @drinksult

[01]

Overview

This photo captures a brand activation at a public event, likely the London Marathon, featuring a man and a woman playfully posing with a six-foot-tall inflatable replica of a SULT hydration supplement. The image aims to promote the product in a fun, engaging, and memorable way by associating it with an active and social lifestyle.

[03]

Related videos

[04]

Classification

Format
Concepts
Event ShowcaseBrand ShowcaseLifestyle Showcase
Elements
Comedic PropProduct PlacementLow-Angle Shot

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 15%

This post is dedicated to the 6ft giant SULT sachet...

Visual hook · 85%

The primary visual hook is the giant, oversized inflatable supplement packet being held by the people. Its massive scale and bright colors create an unexpected and attention-grabbing element in the middle of a crowded street.

[06]

Hook template

Steal this for your own video

Stage [your product] as a giant, oversized [product replica] being playfully held or posed with by [people] in a busy public setting.

  • — Stage a giant oversized coffee cup being playfully held by commuters at a train station.
  • — Stage a giant oversized skincare serum bottle being playfully held by friends at a music festival.
  • — Stage a giant oversized running shoe being playfully held by athletes at a community race.

Themes

  • brand activation
  • health and wellness
  • community events
  • fun

Techniques

  • event photography
  • product placement
  • natural light

Trends

  • experiential marketing
  • user-generated content style
  • brand personification

Post caption

This post is dedicated to the 6ft giant SULT sachet, without you, we wouldn’t have had a plan for London marathon, we wouldn’t have been able to hydrate all the supporters and we wouldn’t have made it on BBC live news. This one’s for you 💚 (In all seriousness, well done to EVERYONE today!! The runners, the supporters, the staff, the whole of london and more!! Such a fun day. Rest up and make sure you take some SULT🤝)

Couple with giant inflatable supplement. | Viral Hooks