Viral Hooks
Trending short videosMapping data centers near schools
Y

@yoonj_kim

Instagram · Vlog

@yoonj_kim Most US data centers are being built next to schools. I matched @fractracker’s 1,400+ against every school in America. 78% within 2 miles. The biggest one in CA would’ve been here. Locals beat it → pt 2 w/ @vivalacausa_ @ecvnosevende 📍Coachella Valley, CA

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The edit1 shot · 18 text
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Performance

Views
681K
Likes
49.3K
Comments
871
Engagement
7.4%
Outlier
13.8×

Video #36924 · Vlog

Mapping data centers near schoolsfrom @yoonj_kim

[01]

Overview

The creator presents her original research findings that a high percentage of US data centers are built near K-12 schools. She visually demonstrates her methodology by showing a map of over 1,400 data centers plotted against school locations, presents key statistics on proximity, and highlights specific case studies in Atlanta and Kansas City using aerial footage to show the close distances. The video frames this as a previously untracked issue and uses clips of community activism to underscore the real-world implications.

[02]

Simple outline

  1. 1State shocking, un-tracked problem
  2. 2Show proof of massive scale
  3. 3Humanize with extreme example
  4. 4Tease a future resolution

[03]

Related videos

[04]

Classification

Format
Concepts
BreakdownCase Study Breakdown
Elements
Text OverlayDrone FootageMontage EditingData Visualization Graphic

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 75%

most data centers in America are being built next to schools & nobody was tracking it

Visual hook · 25%

A woman stands in a vast, rural landscape of plowed fields, looking directly and seriously at the camera. The stark, wide-open setting combined with her direct gaze creates a compelling and intriguing opening shot that signals a serious topic.

[06]

Hook template

Steal this for your own video

Most [industry infrastructure] in [location] are being built next to [unexpected neighbor] — and nobody was tracking it

  • — Most chemical plants in America are being built next to playgrounds — and nobody was tracking it
  • — Most cell towers in the US are being built next to hospitals — and nobody was tracking it
  • — Most industrial farms in the Midwest are being built next to water reservoirs — and nobody was tracking it

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, counter-intuitive, or shocking claim about a systemic issue that nobody is supposedly aware of, creating an immediate information gap.

Payoff

A cliffhanger that teases a future resolution or a story of resistance. Instead of providing a conclusion, it creates anticipation for a subsequent piece of content, encouraging follows and return viewership.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Investigative Reveal

To expose a widespread, previously untracked problem by presenting large-scale data, then grounding it in specific, emotionally charged case studies to create outrage and a desire for a resolution.

  1. 1

    The Investigator's Proof

    The creator demonstrates the significant effort they undertook to uncover and quantify the problem, establishing themselves as a credible authority through data visualization like maps or spreadsheets.

  2. 2

    The Statistical Gut-Punch

    The large-scale data is distilled into a few simple, shocking statistics that confirm the severity and scope of the initial claim.

  3. 3

    The Hyper-Local Case Study

    The abstract, large-scale problem is made concrete and relatable by focusing on a single, extreme real-world example. Proximity and specific measurements are used to make the threat feel tangible.

  4. 4

    The Emotional Magnifier

    A detail is revealed about the case study's subjects that makes them particularly vulnerable or sympathetic, amplifying the sense of injustice.

  5. 5

    The Pattern Confirmation

    A second, distinct case study is briefly introduced to demonstrate that the first was not an isolated incident, confirming a widespread pattern and often adding a sense of urgency.

Themes

  • Corporate responsibility
  • Environmental justice
  • Community activism
  • Data transparency

Techniques

  • Data journalism
  • Visual storytelling
  • Case study method

Post caption

Most US data centers are being built next to schools. I matched @fractracker’s 1,400+ against every school in America. 78% within 2 miles. The biggest one in CA would’ve been here. Locals beat it → pt 2 w/ @vivalacausa_ @ecvnosevende 📍Coachella Valley, CA

Text overlays

  • title · beginning

    most data centers in America are being built next to schools

  • title · beginning

    & nobody was tracking it

  • informational · beginning

    so I mapped all 1,400+ against every K-12 school in America

  • informational · middle

    52% DATA CENTERS < 1 MILE OF SCHOOL

  • informational · middle

    78% DATA CENTERS < 2 MILES OF SCHOOL

  • contextual · middle

    ATLANTA, GEORGIA

  • informational · middle

    121 FEET

  • contextual · middle

    H5 Atlanta Data Center

  • contextual · middle

    Boyce Ansley School

  • informational · middle

    121 FEET from formerly homeless kids

  • title · middle

    next closest?

  • contextual · middle

    KANSAS CITY, MISSOURI

  • contextual · middle

    not even built yet

  • informational · middle

    268 FEET

  • contextual · middle

    Proposed: Revitalization Unlimited Data Center

  • contextual · middle

    Crossroads School

  • informational · end

    nobody had ever measured this

  • informational · end

    they tried to build the biggest data center in California