@laikastudios
Instagram · Carousel
@laikastudios Let Coraline be your guide. 🌀 The Coraline Oracle Deck, created in collaboration with @RizzoliBooks, arrives later this year. #Coraline #rizzolibooks Art by @barnaclesandmoss
@laikastudios
Instagram · Carousel
@laikastudios Let Coraline be your guide. 🌀 The Coraline Oracle Deck, created in collaboration with @RizzoliBooks, arrives later this year. #Coraline #rizzolibooks Art by @barnaclesandmoss
Performance
Video #37182 · Carousel
[01]
A top-down product shot announcing the 'Coraline Oracle Deck'. The deck, two cards, and various props from the movie (yellow boots, seeing stone, key, dragonfly pin) are artfully arranged on a blue floral background, creating a visually appealing and thematic product showcase.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Let Coraline be your guide. 🌀
Visual hook · 65%
A thematically staged flat lay featuring a 'Coraline' oracle deck and iconic props from the movie, such as the seeing stone, yellow boots, and skeleton key. The strong brand recognition and nostalgic elements immediately capture the attention of fans.
[06]
Steal this for your own video
A flat lay of surrounded by arranged on a .
[07]
The promise the opener makes, and how the video pays it back
Hook
The Hero Product: The main product (the box) is placed prominently to immediately establish the subject of the post and serve as the visual anchor.
Payoff
The Curated World: The complete composition integrates the product, its components, and the thematic props into a single, aesthetically pleasing image. This frames the product as an essential part of a larger story, transforming it from mere merchandise into a coveted artifact.
[08]
The structural pattern this video runs on
Framework
The Immersive Product Reveal
To announce a new product by presenting it not in isolation, but as the centerpiece of a carefully curated scene. The scene uses thematic props and examples of the product in use to create an immersive world, generating desire by making the product feel like an authentic artifact from a beloved universe.
The Deconstructed View
Reveals the product's core components (the individual cards) to give a tangible preview of its contents, showing both the front and back to display the art and design.
The Environmental Storytelling
Strategically places iconic, recognizable props from the source material (boots, key, seeing stone) around the main product to build a rich, atmospheric context and create an immediate emotional connection for fans.
Let Coraline be your guide. 🌀 The Coraline Oracle Deck, created in collaboration with @RizzoliBooks, arrives later this year. #Coraline #rizzolibooks Art by @barnaclesandmoss
branding · photo_0
Coraline Oracle Deck and Guidebook
contextual · photo_0
Coraline THE-SELF