@savannahjeanalexander
Instagram · Vlog
@savannahjeanalexander Dreaming of what’s next 🌙✈️🏡 .. Two years, two more babies, and one same-day home tour later… someday really has a way of sneaking up on you. #ZillowPartner Grateful for the people who help you take the first step. @zillow
Performance
Video #37262 · Vlog
[01]
The creator tells the story of her family's home-buying journey over two years, using a montage of personal video clips. She recounts buying their first home unexpectedly just before giving birth, then fast-forwards two years to show their family has grown, prompting a new home search. She highlights how Zillow's features, like connecting with an agent and getting pre-approved for a loan, make the overwhelming process manageable, and concludes by encouraging viewers to use Zillow for their own home search.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
If you would have told me I'd buy my 1st home 3 weeks before giving birth, I'd have said no way.
Visual hook · 25%
An emotionally resonant and visually appealing shot of a mother lifting her baby into the air on a beautiful, sunny beach. The scene combines strong human interest with an aspirational and scenic environment.
[06]
Steal this for your own video
If you told me I'd before , I'd have said no way.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Retrospective Disbelief: Open with a statement about a past accomplishment that seemed insurmountable at the time, immediately establishing high stakes and a story of overcoming odds.
Payoff
The Empathetic Call to Action: Conclude by summarizing the journey's theme (the future arrives faster than you think) and directly inviting the viewer, who may be facing similar challenges, to use the solution to begin their own journey.
[08]
The structural pattern this video runs on
Framework
The Escalating Life Journey
A narrative structure that chronicles a personal journey through a recurring, escalating life challenge, positioning a product/service as the consistent, empowering tool that makes each stage manageable and exciting.
The Complicating Context
Layer in specific details from the past that made the initial challenge even more difficult, amplifying the sense of achievement and setting the scene.
The Initial Solution
Introduce the brand/product as the key enabler that made the 'impossible' past achievement a reality, showing the process from ideation to completion.
The Time-Lapse Escalation
Use a 'fast forward' transition to introduce a present-day challenge that is a larger, more complex version of the original one, raising the stakes.
The Empathy Anchor
Directly acknowledge the overwhelming feelings associated with the new, bigger challenge, creating a strong point of audience relatability.
The Guided Solution
Position the brand/product not just as a tool, but as a supportive partner or guide for navigating the current, more complex situation.
The Tool Showcase
Provide a brief, functional demonstration of specific product features that directly address the complexities of the current challenge.
The Emotional Reframe
Transition the narrative's emotional tone from one of stress and uncertainty to one of hope, excitement, and positive anticipation for the future.
Dreaming of what’s next 🌙✈️🏡 .. Two years, two more babies, and one same-day home tour later… someday really has a way of sneaking up on you. #ZillowPartner Grateful for the people who help you take the first step. @zillow
branding · throughout
#ZillowPartner
title · beginning
If you would have told me I'd buy my 1st home 3 weeks before giving birth, I'd have said no way.
contextual · beginning
I was 30 weeks pregnant with our 3rd baby and we were living in Hawaii at the time.
contextual · beginning
So naturally, I went straight to Zillow to start making dreams of our perfect home into a reality.
contextual · middle
Fast forward 2 years later.
contextual · middle
We've gone from a family of 4 to a family of 6 and we've begun the home search again.
contextual · middle
Moving could certainly feel overwhelming considering we have 4 babies 4 and under, but
informational · middle
with our Zillow partner agent, we know we have a guide alongside us to help advocate for our family during this big life change.
informational · middle
Zillow is truly there every step of the process from the search to tour to preapproval.
contextual · end
We don't know exactly what's next for our family, but we do know this is the beginning of something real and picturing our future feels exciting.
contextual · end
Two years, 2 more babies, and one same day home tour later, someday really has a way of sneaking up on you.
call-to-action · end
if your family's also dreaming about what's next, You don't have to figure it out alone.
call-to-action · end
Let Zillow help you take your 1st step today.