@food52
Instagram · Vlog
@food52 Inspired by @levainbakery's chocolate walnut classic, @terrencebakes found a way to bring a taste of NYC to his Atlanta kitchen. Recipe at the link in our bio - or comment “COOKIE” down below and we’ll send it right to you #f52community
Performance
Video #3746 · Vlog
[01]
The creator explains that since there is no Levain Bakery in his city, he is recreating their famous chocolate walnut cookie at home. He then provides a step-by-step tutorial, starting with creaming cold butter and sugar, adding eggs, and mixing in dry ingredients. He shares key tips like toasting walnuts, using chopped chocolate bars instead of chips, weighing the dough balls to six ounces, and molding them into 'mountain shapes' before chilling them overnight to ensure they bake up thick, which he demonstrates through a montage of the entire process from mixing to the final baked product.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
What makes a perfect cookie?
Verbal hook · 45%
What makes a perfect cookie?
Visual hook · 10%
A close-up, aesthetic shot of a stack of thick, gooey chocolate chip walnut cookies on a white plate.
[07]
The promise the opener makes, and how the video pays it back
Hook
An aspirational question ('What makes a perfect...?') is paired with a stunning visual of the final product, immediately establishing the video's goal and promising a valuable answer.
Payoff
A multi-layered resolution that visually proves the process's success, emotionally resolves the initial obstacle, and delivers a highly satisfying sensory climax (breaking the cookie open) while explicitly answering the opening question.
[08]
The structural pattern this video runs on
Framework
The Aspirational Recreation
This framework deconstructs a complex, aspirational creation into a series of simple, 'secret' techniques. It positions the creator as an expert guide solving a relatable problem, empowering the viewer to achieve a professional-level result at home.
The Relatable Quest
Frames the entire creation process as a solution to a common problem or lack of access (e.g., 'There's no [famous place] in my city, so I made it myself'), creating an immediate and personal motivation for the viewer.
The Foundational Secret
Reveals the first and most crucial 'secret' of the process, often a technique that goes against common knowledge (using cold ingredients), to establish authority and hook the viewer with insider information.
The Sensory Amplifier
Details a specific, simple step that dramatically elevates a core component's sensory qualities (flavor, aroma, etc.), demonstrating how small efforts yield big results.
The Material Upgrade
Advocates for using a specific type or form of a key ingredient over a more common alternative (bars over chips), explaining how this choice directly impacts the final quality and texture.
The Pro-Level Hack
Introduces a step that directly mimics the professional or 'gold standard' version of the creation (weighing the dough), validating the process as authentic and precise.
The Structural Blueprint
Reveals the final key technique that ensures the creation's physical form and structure matches the aspirational goal (molding into mountains and chilling), solving the last piece of the puzzle.
Inspired by @levainbakery's chocolate walnut classic, @terrencebakes found a way to bring a taste of NYC to his Atlanta kitchen. Recipe at the link in our bio - or comment “COOKIE” down below and we’ll send it right to you #f52community
title · beginning
What makes a perfect cookie?
contextual · beginning
There's no Levain bakery in Atlanta, so I made their chocolate walnut cookie at home.
informational · beginning
the key part of this process is using cold ingredients.
informational · middle
I recommend using a food scale to get about six ounces of dough,
informational · middle
to mold the cookies into mountain shapes before putting them in the fridge to chill overnight.
contextual · end
To me, that's what makes a perfect bakery style cookie.
What makes a perfect cookie? There's no LaVine better in Atlanta, so I made their chocolate walnut cookie at home. We start by creaming sugar and butter together, but the key part of this process is using cold ingredients, butter straight from the fridge, and then we continue eggs straight from the fridge, which also helps keep the dough super cold too. After I've added all of my dry ingredients, you'll see there's still some flour pockets, which is when we worst to start adding our add ins. I first toasted up some walnuts, and they're super aromatic, which will help enhance the flavor much more. And then using a mix of dark and milk chocolate, I would definitely recommend bars over chips. I like cutting the pieces up and having varying sizes. I recommend using a food scale to get about six ounces of dough, which is exactly how much the cookies at Livin Better weigh. I then learned from Grace Fahey to mold the cookies into mountain shapes before putting them in the fridge to chill overnight. By doing that, when baking in the oven, the cookies will still have that thick shape like you'd see at Levend Bakery. There might not be a Levend Bakery near me in Atlanta, but being able to make these cookies is a nice consolation prize until I go back to New York. I love a thick cookie that is packed full of add ins. Once broken open, you can see all the chocolate and walnut pieces. To me, that's what makes a perfect bakery style cookie.