@okaycoolgigi
Instagram · Vlog
@okaycoolgigi 🍫 MAKING AN ELOISE DOUBLE CHOCOLATE SOURDOUGH LOAF, something about this dough doesn’t feel right… recipe used below (this makes 2 loafs): - 250g active sourdough starter (eloise) - 700g warm wate - 100g brown sugar - 100g cocoa powder - 4 tsp salt - 950g bread flour #eloise #sourdough #sourdoughbread #homemadebread #sourdoughstarter
Performance
Video #31815 · Vlog
[01]
The creator makes a double chocolate sourdough loaf, narrating her chaotic and personal process directly to the camera. She pours her starter ("Eloise"), realizes she made a mistake with the scale, and proceeds to add cocoa powder, brown sugar, and salt, commenting on the ingredients and the mixing process with a humorous and relatable tone.
[02]
[03]
1.9M9.9×Baking process and final reveal@okaycoolgigi · Process
1.6M3×Documenting a flawed baking process@okaycoolgigi · Journey Documentation
2.4M8.6×Chaotic pickle sourdough baking process@okaycoolgigi · Process
1.5M9.3×Creator makes expressive focaccia bread.@okaycoolgigi · Tutorial / How To
1.3M6.8×Two friends chaotically baking bread@okaycoolgigi · Behind The Scenes
2.9M15×Baking a cookie stuffed loaf@okaycoolgigi · Tutorial / How To
3.1M17.8×Making sourdough with tomato sauce@okaycoolgigi · Tutorial / How To
1.4M8.3×Friends chaotically bake bread together@okaycoolgigi · Behind The Scenes
2.3M13×Sourdough shaping with live commentary@okaycoolgigi · Tutorial / How To
1.4M5.4×Dill pickle sourdough baking fail@okaycoolgigi · Journey Documentation
3.3M16.9×Baking sourdough with live commentary@okaycoolgigi · Value Vlog
1.2M3.7×Improvising a chaotic bread recipe@okaycoolgigi · Process[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 25%
What was it at? 700?
Visual hook · 75%
A dramatic, messy pour of a thick, stringy sourdough starter from a glass jar into a large bowl, combined with the creator's surprised facial expression.
[06]
Steal this for your own video
Open with a close-up of a going into a , while you make a in the same frame.
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens with a visually arresting and messy action that immediately subverts the expectation of a perfect, polished tutorial, creating instant intrigue.
Payoff
The payoff is the successful completion of the mixing stage, validated by the creator's positive sensory reaction, rather than the presentation of a finished product. It leaves the viewer satisfied with the journey itself.
[08]
The structural pattern this video runs on
Framework
The Chaotic Process
To document a creative process by emphasizing relatable mistakes, chaotic energy, and the creator's personality, making the journey more engaging than the final outcome.
The Relatable Mistake
The creator immediately follows the hook with a candid admission of a common error, establishing an authentic, unscripted tone and building rapport with the audience.
The Protagonist's Introduction
The central subject of the process is personified with a name and a personality, transforming an inanimate object into a character and defining the video's ultimate goal.
The First Transformation
A key ingredient or element is introduced with excitement, signaling a major shift in the process and building anticipation for its effect.
The Process Conflict
The creator encounters and narrates an authentic struggle where the process doesn't go as planned, creating a low-stakes conflict that is both relatable and engaging.
The Personality Interlude
A brief, tangential comment, cultural reference, or joke is inserted, breaking the procedural flow to inject the creator's unique personality and humor.
The Second Transformation
Another key element is added, framed with hyperbolic language that escalates the stakes and reinforces the video's chaotic, fun-loving theme.
The Sensory Check-In
The creator pauses to experience the progress through their senses (smell, taste), providing a moment of mid-process satisfaction and a reward for the viewer.
The Performative Climax
The final step of this stage is executed as a stylized, memorable performance, turning a mundane action into a visually satisfying finale.
🍫 MAKING AN ELOISE DOUBLE CHOCOLATE SOURDOUGH LOAF, something about this dough doesn’t feel right… recipe used below (this makes 2 loafs): - 250g active sourdough starter (eloise) - 700g warm wate - 100g brown sugar - 100g cocoa powder - 4 tsp salt - 950g bread flour #eloise #sourdough #sourdoughbread #homemadebread #sourdoughstarter
Oop. Worst. What was it at? 700? Fuck. I didn't clear my scare. Eloise. God. I hope I have enough. I have enough. I just need the amount that's on my finger. I'm making a double chocolate Eloise. Eloise loves chocolate. That's her favorite. Here's where it gets fun. Cocoa powder. Now Eloise looks like this. The cocoa powder is not mixing really. Oh, wow. You can't see it, but cocoa powder does not like liquid. This looks like a mole. You know what that is? Good. Culture, bitch. You're going crazy with Eloise that she's gonna get sugar at this point. She's gonna be on a sugar high. This is brown sugar. I actually double checked because I best some. Kylie, do you like sugar? Smells divine. Sorry. Hey. You know what time it is? Salt tier no.