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Trending short videosInformational post on Malaysian wildlife roadkill
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@bfmradio

Instagram · Carousel

@bfmradio 📍🟡 “When roads cut through forest landscapes, they disrupt the fragile ecosystems that wildlife rely on. A single road can separate wildlife from their habitats, restrict access to food and shelter, interfere with daily routines and limit access to potential mates that ensure genetic diversity.” – Frank Flores, Wildlife Officer at WWF-Peru via PBS 📌 A total of 112 Malayan tapirs were killed on Malaysian roads between 2020 and 2024. For context, there were only an estimated 700-800 in the wild as of 2025. Over the same period, there were 4 roadkill cases involving Malayan tigers, further threatening the wild population, which stands at fewer than 150. 📌 Besides these species, many other wildlife face the risk of crossing busy roads every day. Here’s how countries are making roads safer for them. Discover more about wildlife crossings in Malaysia on Today I Learned or via the link in our bio. 🎙️ Why Are Animal Crossings Important?

View original on Instagram

The edit1 shot · 4 text
Shots Text

Performance

Views
307.7K
Likes
20.5K
Comments
215
Engagement
6.7%
Outlier
9.2×

Video #37885 · Carousel

Informational post on Malaysian wildlife roadkillfrom @bfmradio

[01]

Overview

This is an informational carousel post from the media brand BFM. The first slide uses a striking photo of a langur monkey overlaid with a shocking statistic about the number of wild animals killed by vehicles in Malaysia to raise awareness about the issue.

[02]

Simple outline

  1. 1Hook with a shocking number
  2. 2Anchor with an emotive visual
  3. 3Cue the user to swipe

[03]

Related videos

[04]

Classification

Format
Concepts
Public Service AnnouncementNews Carousel
Elements
Text OverlayEngagement CTA
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

2,336 wild animals were killed by vehicles in Malaysia between 2020 and 2024

Verbal hook · 15%

“When roads cut through forest landscapes, they disrupt the fragile ecosystems that wildlife rely on.

Visual hook · 30%

A compelling close-up of a langur monkey with distinctive white-ringed eyes looking towards the camera, creating an immediate emotional connection with the viewer.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The entire first slide is a self-contained hook. It combines a hard, quantifiable fact with a compelling visual to establish a problem's scale and emotional weight, creating immediate intrigue.

Payoff

The payoff is implied and promised on subsequent slides, not delivered on this one. This slide's primary job is to build tension and curiosity, making the user seek the payoff (the 'why' or 'what's next') by swiping.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Shock Statistic Hook

To capture immediate attention by confronting the audience with a startling, specific data point overlaid on an emotionally resonant image. This creates an instant information gap and a compelling reason to swipe for context, cause, or solution.

  1. 1

    The Quantified Problem

    Uses a large, bold, and specific number to frame a significant issue within a defined context (location and timeframe), making the problem feel concrete and urgent.

  2. 2

    The Emotive Anchor

    Features a visually engaging image of a subject related to the statistic. The image provides an emotional connection, making the abstract number feel personal and real.

  3. 3

    The Forward Momentum Cue

    Includes a clear, simple visual prompt (an arrow) that explicitly instructs the user to swipe, transforming a static piece of information into the beginning of a narrative journey.

Themes

  • Conservation
  • Human Impact on Nature
  • Animal Welfare

Techniques

  • Text Overlay
  • Emotional Appeal
  • Data Visualization

Trends

  • Infographic-style posts
  • Data-driven storytelling

Post caption

📍🟡 “When roads cut through forest landscapes, they disrupt the fragile ecosystems that wildlife rely on. A single road can separate wildlife from their habitats, restrict access to food and shelter, interfere with daily routines and limit access to potential mates that ensure genetic diversity.” – Frank Flores, Wildlife Officer at WWF-Peru via PBS 📌 A total of 112 Malayan tapirs were killed on Malaysian roads between 2020 and 2024. For context, there were only an estimated 700-800 in the wild as of 2025. Over the same period, there were 4 roadkill cases involving Malayan tigers, further threatening the wild population, which stands at fewer than 150. 📌 Besides these species, many other wildlife face the risk of crossing busy roads every day. Here’s how countries are making roads safer for them. Discover more about wildlife crossings in Malaysia on Today I Learned or via the link in our bio. 🎙️ Why Are Animal Crossings Important?

Text overlays

  • branding · photo_0

    BFM

  • informational · photo_0

    2,336 wild animals were killed by vehicles in Malaysia between 2020 and 2024

  • contextual · photo_0

    YouTube/Langur Project Penang LPP

  • call-to-action · photo_0

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Informational post on Malaysian wildlife roadkill | Viral Hooks