@smuutiskin
TikTok · Vlog
@smuutiskin Come with us on a product development trip to Korea 🇰🇷 Smuuti products are developed together with our lab in Korea, and this way we can bring the innovation and high quality of K-Beauty easily available to everyone 💗 The Nordic touch ensures that the products are gentle and suitable for even sensitive skin ✨ #smuutiskin #kbeauty #skincare #skincarebrand #behindthescenes
Performance
Video #38222 · Vlog
[01]
The creator takes the viewer on a product development trip to Korea for their skincare brand, Smuuti. They show their morning routine, the journey to the factory, the manufacturing and packaging process of their products, an innovation meeting with the lab to discuss new formulas, and finally, a market research tour of beauty stores in Seongsu to observe local trends.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Come with us on a product development trip to Korea
Verbal hook · 40%
Come with us on a product development trip to Korea.
Visual hook · 15%
A person is shown applying makeup with a brush in a well-lit bathroom, creating an immediate, personal 'get ready with me' feel common in beauty content.
[06]
Steal this for your own video
Come with us on a trip to
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct invitation to the viewer, promising an exclusive, behind-the-scenes look at a professional process, starting with a relatable personal moment.
Payoff
The video ends by solidifying the brand's authority and aspirational appeal, leaving the viewer with a comprehensive understanding of the product's legitimate and well-researched origins.
[08]
The structural pattern this video runs on
Framework
The Brand Provenance Journey
To build brand trust and authority by taking the viewer on a transparent, behind-the-scenes journey that validates the product's origin, quality, and market relevance through a sequence of evidentiary steps.
The Mission Statement
The narrator clearly states the purpose of the journey and the brand's core operational philosophy, establishing the 'why' behind the trip.
The Origin Point
The video provides visual proof of the product's manufacturing process, showing the factory and machinery to build transparency and authenticity. A personal 'first-time' perspective is used to make the industrial process feel more accessible.
The Intellectual Core
The narrative shifts from physical production to the strategic and scientific process, showcasing meetings and lab collaborations to establish expertise and a commitment to innovation.
The Market Validation
The journey concludes by showing market research in a relevant, trendy location, demonstrating the brand is connected to the current culture and consumer trends, thus proving its relevance.
Come with us on a product development trip to Korea 🇰🇷 Smuuti products are developed together with our lab in Korea, and this way we can bring the innovation and high quality of K-Beauty easily available to everyone 💗 The Nordic touch ensures that the products are gentle and suitable for even sensitive skin ✨ #smuutiskin #kbeauty #skincare #skincarebrand #behindthescenes
contextual · beginning
Come with us on a
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product development trip
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to Korea
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At Smuuti,
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with our lab
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a couple times a year
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to innovate new products
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my first time seeing
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where and how Smuuti products are being made
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Afterwards we had an innovation meeting
contextual · middle
with the lab looking at all of the
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and ingredients
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At the end we had a market research tour
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in Seong-su
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to see what's
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local Korean brands
Come with us on a product development trip to Korea. At Smoothie, we like to meet with our lab a couple tier a year to innovate new products. This was actually my first time seeing exactly where and how Smoothie products are being made. Afterwards, we had an innovation meeting with the lab looking at all of the latest formulas and ingredients. At the end, we had a market research tour in Seongsu to see what's trending with the local Korean brands.