@beyondtype1
Instagram · Carousel
@beyondtype1 “Be transparent with the people around you about what you need, what you're living with and even the signs and symptoms they should look out for so they can care for you. It's ok to be cared for.” Read the rest of Jackie Hill Perry’s story on our website!
Performance
Video #38604 · Carousel
[01]
A photo of author and speaker Jackie Hill Perry looking down at her phone, overlaid with a quote from her about people hiding their struggles like Batman. The post aims to share a thoughtful message on vulnerability and perception, attributed to her, and is presented in a branded format.
[02]
[03]
795.6K1.9×Personal story introduces charity campaign@parke · Origin Story
3M1169.6×Lisa Kudrow inspirational quote portrait@aarp · Motivational Mantra
320.7K55.8×Shares mental health journey for fundraiser@montemader · Vulnerable Monologue
600.9K15.9×Sharing toxic workplace mean girls story@roxycouse · Vulnerable Monologue
3.4M12.9×Answering questions from text prompts@rarebeauty · Q&A Response
1.9M651.7×Candice Bergen portrait with quote@aarp · Motivational Mantra
770.3K7.1×Listing personal insecurities to camera@chloeabeth4545 · Vulnerable Monologue
2M48.3×Creator shares fear-to-prayer technique@aspirewithemmagrede · Vulnerable Monologue
207.9K4.5×Personal monologue about social anxiety@livewellwithsophie · Vulnerable Monologue
1.1M9.8×Motivational speech with success stories@shelby.sapp · Origin Story
4.4M14.3×Relatable story about working motherhood@callherdaddy · Anecdotal Philosophy
175.7K33.7×Raw selfie video sharing opinion@life.withkeri · Hot Take[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
IT WAS GOOD TO REALIZE HOW COMMON THIS IS AND HOW PEOPLE ARE JUST LIVING LIKE BATMAN, LOW-KEY.
Verbal hook · 40%
“Be transparent with the people around you about what you need, what you're living with and even the signs and symptoms they should look out for so they can care for you. It's ok to be cared for.”
Visual hook · 5%
A candid, profile shot of a person with a distinct style, using a shallow depth of field and warm lighting to create a contemplative and intimate mood that complements the thoughtful quote.
[07]
The promise the opener makes, and how the video pays it back
Hook
The entire slide is a self-contained hook. It uses a thought-provoking quote to stop the scroll and create an immediate knowledge gap, compelling the user to seek more information.
Payoff
The payoff is extrinsic to the slide. Its primary function is to successfully hand off the user's attention to the caption, which contains the true call-to-action and the link to the resolution (the full story).
[08]
The structural pattern this video runs on
Framework
The Quote Hook Framework
Use a single, compelling, and slightly enigmatic quote overlaid on an image to generate curiosity and drive users to a longer piece of content referenced in the caption.
The Intriguing Quote Hook
A single slide that presents a powerful, metaphorical statement attributed to a specific person. Its purpose is to create curiosity about the context of the quote, forcing the user to read the caption to understand the full story.
“Be transparent with the people around you about what you need, what you're living with and even the signs and symptoms they should look out for so they can care for you. It's ok to be cared for.” Read the rest of Jackie Hill Perry’s story on our website!
informational · photo_0
IT WAS GOOD TO REALIZE HOW COMMON THIS IS AND HOW PEOPLE ARE JUST LIVING LIKE BATMAN, LOW-KEY. THEY’RE WALKING THIS JOURNEY, BUT NOT IN A WAY THAT’S OBVIOUS.
branding · photo_0
Jackie Hill Perry