@charly.barby
Instagram · Vlog
@charly.barby little habits really do add up!! ✈️ one of mine will forever be to take those few extra seconds to check @lyft before I book a ride #LyftPartner 🩷
@charly.barby
Instagram · Vlog
@charly.barby little habits really do add up!! ✈️ one of mine will forever be to take those few extra seconds to check @lyft before I book a ride #LyftPartner 🩷
Performance
Video #39050 · Vlog
[01]
The creator, a dancer with a busy lifestyle, shares a personal finance tip to save money on daily expenses. She explains her habit of comparing rideshare app prices before booking a ride, specifically highlighting Lyft as the more affordable option. She supports her claim by showing three different side-by-side price comparisons between Lyft and a competitor for various trips, demonstrating significant savings each time, framing the product's utility within her on-the-go life.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Between rehearsals, teaching,
Verbal hook · 50%
Better rehearsals, teaching, traveling, and everything in between, my days move pretty fast.
Visual hook · 15%
A rapid montage of lifestyle clips, including a mirror selfie with luggage, packing a designer bag, and a shot of a full planner, creating a sense of a busy, aspirational life.
[06]
Steal this for your own video
My life moves fast, but I never skip this .
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish a high-energy, relatable lifestyle problem (e.g., 'too busy,' 'too expensive') through a rapid montage and direct voiceover.
Payoff
Deliver a final, definitive endorsement of the habit, coupled with a direct call to action that summarizes the core benefit for the viewer.
[08]
The structural pattern this video runs on
Framework
The Simple Habit Solution
To present a common, relatable problem and solve it with a single, easy-to-adopt habit, then provide escalating proof of its effectiveness to build trust and encourage adoption.
The Relatable Problem
Detail the negative consequences of a common lifestyle challenge, framing it as a source of stress or inefficiency.
The Simple Solution Reveal
Introduce a single, low-effort behavioral change (a 'habit') as the specific solution to the stated problem.
The 'Before & After' Contrast
Juxtapose the old, inefficient way of doing things with the new, simple habit, highlighting the ease of the change.
The First Proof Point
Present the first piece of concrete, visual evidence that the new habit yields a superior outcome in a typical scenario.
The Logic Reinforcement
Explain the underlying principle that makes the habit effective, justifying why it consistently works.
The High-Stakes Application
Transition the narrative to a more critical, stressful, or important context where the consequences of failure are greater.
The High-Stakes Proof Point
Deliver a second, more powerful piece of visual evidence showing the habit's success in the high-stakes scenario, confirming its reliability.
The Universal Application
Generalize the habit's usefulness by showing its application across a variety of relevant situations, making it a go-to solution.
The Philosophical Anchor
Elevate the practical habit into a broader life philosophy or principle, giving it greater meaning and significance.
little habits really do add up!! ✈️ one of mine will forever be to take those few extra seconds to check @lyft before I book a ride #LyftPartner 🩷
contextual · beginning
Between rehearsals, teaching, traveling, and everything in between, my days move pretty fast.
informational · middle
Standard 4 $37.98 / X 4 $44.93
contextual · middle
before I book and most of the time it's Lyft!
informational · middle
Extra Comfort 4 $37.37 / Comfort 4 $44.97
call-to-action · end
SAVE YOUR MONEY. CHECK LYFT.
Better rehearsals, teaching, traveling, and everything in between, my days move pretty fast. I quickly came to realize how all the little expenses add up, especially with how much I'm on the go. Since my schedule changes constantly, I'm always trying to make smart decisions throughout the day, and I've built a few small habits that help me save money. One of those habits, before I book a ride, I always check a Lyft. I used to automatically open the same rideshare app every single time. Now I take ten seconds to compare both. Prices change all the time, so checking first helps me know that I'm getting the best option before I book. And most of the time, it's Lyft. The habit comes in handy even more when I'm traveling. And with the amount of things that I'm doing in my day, it's stressing over how much it is to get to and from the airport is the last thing I wanna be worrying about. Right when I landed, it was confirmed again that I made the right decision by checking both apps before heading to my hotel. So whether I'm headed to practice, catching a flight, or running across town, taking a few extra seconds to check has become a second nature. When life moves this fast, every little decision counts. Checking Lyft is one of those habits I'll definitely keep.