Viral Hooks
Trending short videosCreator explains her affiliate links
M

@mahammalek

TikTok 路 Speaker address

@mahammalek Replying to @careforyougy how to find all my favourite products馃挄

View original on TikTok

The edit1 shot 路 1 text
Shots Text0:57

Performance

Views
1.3M
Likes
25.8K
Comments
174
Engagement
2%
Outlier
2.1脳
Length 路 23 Nov 2023
0:57

Video #4393 路 Speaker address

Creator explains her affiliate linksfrom @mahammalek

[01]

Overview

The creator responds to a viewer's comment by explaining how her audience can find all the products she uses. She uses a screen recording to demonstrate how to navigate to her TikTok bio, click her Linktree link, and access her LTK page, where all products from her videos are directly linked for purchase. She concludes by transparently mentioning she earns a small commission and frames the system as a convenient solution for everyone.

[02]

Simple outline

  1. 1Acknowledge audience question
  2. 2Provide general resource
  3. 3Reveal specific resource
  4. 4Frame the mutual benefit

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How To
Elements
On-screen comment hookScreen Recording

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 55%

Ok can we get a skincare 馃槱馃馃挅

Verbal hook 路 40%

Okay, guys. I get so many comments asking about my skin care, my lip combo, my clothes.

Visual hook 路 5%

A direct-to-camera shot of the creator with a prominent on-screen comment box overlay, immediately establishing the video's context as a direct reply to a viewer's question.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Directly referencing a common question from the audience to immediately establish relevance and promise a solution.

Payoff

Conclude by summarizing the value proposition, leaving the viewer feeling empowered with a new tool and positive about supporting the creator.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Resource Funnel

Addressing a frequently asked community question by guiding viewers through a tiered system of resources, from general to specific, and framing it as a mutually beneficial exchange.

  1. 1

    The Community Echo

    Validate the audience by explicitly stating their frequently asked questions, demonstrating that they have been heard and that a solution is forthcoming.

  2. 2

    The First Signpost

    Provide a simple, top-level solution that directs the audience to a central hub of information, offering an immediate and easy first step.

  3. 3

    The Generalist's Tour

    Visually demonstrate how to use the top-level solution for broad, general needs, offering immediate but limited value and proving the first step is legitimate.

  4. 4

    The Specialist's Reveal

    Introduce a more advanced, specific tool as a 'pro tip' for those who want more detail, creating a sense of escalating value and insider knowledge.

  5. 5

    The Deep Dive Demonstration

    Provide a step-by-step visual tutorial of the advanced tool, proving its superior utility with a concrete, real-world example from the creator's own content.

  6. 6

    The Trust-Building Disclosure

    Proactively and transparently reveal any personal benefit or incentive (e.g., commission), which builds credibility and strengthens the creator-audience relationship.

  7. 7

    The Win-Win Proposition

    Reframe the entire system as a mutually beneficial arrangement that makes life easier and provides value for both the creator and the audience.

Themes

  • Transparency
  • Monetization
  • Audience education
  • Helpfulness

Techniques

  • Direct address
  • Screen recording
  • Comment reply

Trends

  • Creator monetization transparency
  • Using LTK for shoppable content

Post caption

Replying to @careforyougy how to find all my favourite products馃挄

Text overlays

  • contextual 路 beginning

    Reply to careforyougy's comment Ok can we get a skincare 馃槱馃馃挅

Transcript

Okay, guys. I get so many comments asking about my skin care, my lip combo, my clothes. So if you're ever watching one of my videos and you're like, oh my god. Where'd you get your shirt from? What blush are you wearing? Literally go to my bio and my TikTok. Click on the link tier. You can see there's links to, like, Garage, Dynamite, Merit. If you wanna shop any of those brands, you can use those links. But if you wanna get even more specific, you can click on the LTK, and I literally post my videos there. And underneath, you'll find every single product that I use. So for example, my fall makeup routine, if you watch this video and you're like, oh my good. I wanna know what she yes, You can literally buy the product straight from LTK. Everything is categorized into collections. So you can see I have different outfits, makeup, and then I also have these little, like, skin care glowy best, like these other product collections, if that makes sense. But I do get a small commission being very transparent if you use any of these links. No, yeah, thank you. It just makes life easier for all of us. You can find all the products. I don't have to keep telling you guys in the comments. I potentially get a commission. What's not to love? Okay. Thank you. Bye. Hope that helps.

Creator explains her affiliate links | Viral Hooks