@yalesph
Instagram · Carousel
@yalesph The childhood vaccine squad is still here and saving lives. As kids head back to school: ✅ Make sure your family is caught up on lifesaving vaccines. ✅ Comment “vaccine faq” and we will DM you our information sheet answering the top 14 questions about childhood vaccinations, with the nuance you’re looking for. ✅ Let us know which vaccine you are in the comments ⬇️
Performance
Video #39084 · Carousel
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This is a graphic created by the Yale School of Public Health. It features a text overlay with a humorous and engaging question, 'Ask your besties which childhood vaccine you are,' set against a minimalist, textured blue background. The purpose is to use a popular social media trend format to promote awareness and discussion around childhood vaccinations.
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What stops the scroll in the first 3 seconds
Title hook · 65%
Ask your besties which childhood vaccine you are
Verbal hook · 20%
Let us know which vaccine you are in the comments ⬇️
Visual hook · 15%
A minimalist design with a calming blue color palette, subtle grain texture, and a soft gradient. The clean, elegant typography and uncluttered layout create a modern, aesthetically pleasing visual that draws attention to the quirky text.
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Steal this for your own video
Ask your which you are
[07]
The promise the opener makes, and how the video pays it back
Hook
The entire single slide acts as the hook. It presents a low-friction, intriguing question that leverages social relationships ('ask your besties') to spark immediate curiosity and a desire to participate.
Payoff
The payoff is intentionally withheld from the visual slide. The entire structure is designed to compel the user to move to the caption for context and the comments section for the social payoff of seeing others' answers and sharing their own.
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The structural pattern this video runs on
Framework
The Social Identity Prompt
Reframe a potentially complex or dry topic as a lighthearted, shareable personality quiz. This leverages social media tropes ('ask your besties', 'which X are you?') to lower the barrier to entry and drive engagement directly into the comments section.
The Identity Question
Poses a question that assigns a personality type or identity ('which... you are') using an unexpected category (childhood vaccines). This gamifies the topic and creates a conversational starting point.
The Authority Anchor
A subtle branding element at the bottom of the slide grounds the playful prompt with institutional credibility, adding a layer of purpose and authority to the post.
The childhood vaccine squad is still here and saving lives. As kids head back to school: ✅ Make sure your family is caught up on lifesaving vaccines. ✅ Comment “vaccine faq” and we will DM you our information sheet answering the top 14 questions about childhood vaccinations, with the nuance you’re looking for. ✅ Let us know which vaccine you are in the comments ⬇️
title · photo_0
Ask your besties which childhood vaccine you are
branding · photo_0
Yale SCHOOL OF PUBLIC HEALTH