@yalesph
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@yalesph Your favorite aesthetics account is back for STI Awareness Month. Stay safe, friends. And remember, combining prevention methods provides the highest level of protection.
Trending short videosSTI prevention question on blue background
The edit1 shot · 2 text
Shots Text
Performance
- Views
- 109.3K
- Likes
- 7.3K
- Comments
- 24
- Engagement
- 6.7%
- Outlier
- 8.7×
Video #29238 · Carousel
STI prevention question on blue backgroundfrom @yalesph
[01]
Overview
A social media graphic from the Yale School of Public Health designed to raise awareness for STI Awareness Month. It features a text prompt on a blue gradient background, asking viewers to engage their friends in a conversation about STI prevention methods in a playful, shareable way.
[02]
Simple outline
- 1Pose a playful identity question
- 2Frame it as a social challenge
- 3Anchor with institutional branding
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
Ask your besties which STI prevention method you are
Verbal hook
Ask your besties which STI prevention method you are
Visual hook · 35%
A visually appealing and calming blue gradient background with a grainy texture creates an aesthetic look that contrasts with the serious topic, drawing attention. The minimalist composition focuses the viewer's eye directly on the central text prompt.
[06]
Hook template
Steal this for your own video
Ask your which you are
- — Ask your coworkers which burnout stage you are
- — Ask your family which retirement mistake they are
- — Ask your gym friends which overtraining injury you are
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A single, direct question that reframes a complex topic into a simple, shareable personality-quiz format, immediately prompting the user to think and engage.
Payoff
The payoff is an implied Call-to-Action. The structure doesn't provide an answer but compels the user to generate the content and discussion themselves, effectively outsourcing the message's virality to the audience.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Social Identity Prompt
Frames a serious or complex topic as a lighthearted, shareable social game by asking users to assign a related identity to themselves or their friends. This leverages the 'which X are you?' meme format to drive engagement and conversation.
- 1
The Social Challenge
Presents a direct command ('Ask your besties') that transforms an internal thought into an external social activity, designed to drive engagement in comments, shares, and DMs.
- 2
The Authoritative Stamp
Positions a credible source at the bottom of the frame, lending legitimacy and seriousness to the otherwise playful prompt, which validates the underlying message.
Themes
Techniques
Trends
Post caption
Your favorite aesthetics account is back for STI Awareness Month. Stay safe, friends. And remember, combining prevention methods provides the highest level of protection.
Text overlays
title · photo_0
Ask your besties which STI prevention method you are
branding · photo_0
Yale SCHOOL OF PUBLIC HEALTH