Viral Hooks
Trending short videosKylian Mbappé holding concept football boot.
B

@bootsplug

Instagram · Carousel

@bootsplug Rumours could actually be true… 👀 Kylian Mbappé could potentially be leaving Nike, with On being one of the most interesting possibilities for what comes next. And if it happens, this would be massive. On have never released a football boot, but @jordanrogers, an ex-Nike employee who covers sports marketing, recently broke down why he believes they could be the brand to watch. There have also been signs of On moving towards football, and even years ago their leadership spoke about taking their technology into other sports. So imagine this: On’s first ever football boot. And Mbappé as the face of the whole thing. We had to imagine what On Football could look like. Would you wear these? 👀 All boots and images shown are unofficial concepts. Nothing in this post confirms any partnership between Kylian Mbappé and On. P.S. @on please don’t sue us 😂

View original on Instagram

Performance

Views
2.5M
Likes
166.4K
Comments
482
Engagement
6.7%
Outlier
224.5×

Video #39114 · Carousel

Kylian Mbappé holding concept football boot.from @bootsplug

[01]

Overview

This is a high-quality studio photograph of professional footballer Kylian Mbappé. He is wearing a white shirt and holding a white football boot with a colorful gradient design, presenting it to the camera. The image is a concept piece designed to fuel speculation about a potential endorsement deal between Mbappé and the shoe brand 'On'.

[03]

Related videos

330.6K18.4×Meme about FIFA player brands@girlinbluestudios · Hypothetical Case Study1.3M6×Man in football jersey press conference@england · Product Promo798.4K12.8×Soccer players covered in blue paint@classicfootballshirts · Product Promo75.4K5.5×Lionel Messi in Adidas campaign photo@offball · Editorial Carousel3.8M17.2×Marcus Rashford models Palace England kit@nikesportswear · Product Showcase1.9M15.2×Man in red jacket holding McDonald's cup.@mcdonalds · Product Promo199.6K27.4×Two men in a VIP suite at the World Cup.@celebrityrow · Event Showcase21.3M13.7×Lionel Messi holding a custom LEGO bag@leomessi720.9K5.5×Manchester City football jersey flat lay@classicfootballshirts · Product Showcase3.8MCinematic ad campaign for running gear@nikerunning · Product Showcase74.4K1.4×Joe Burrow in custom Bode suit@bode · Showcase3.1M1.5×Ronaldinho models for a fashion brand.@nudeproject · Inspo Lookbook

[04]

Classification

Format
Carousel
Concepts
Product ShowcaseHype TeaserHypothetical Case Study
Elements
Solid Color BackgroundProduct PlacementIntimate Close-Up
Account
BrandCurator
Topics
FootballFootwearSports MarketingCelebrity

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 55%

Rumours could actually be true… 👀 Kylian Mbappé could potentially be leaving Nike...

Visual hook · 45%

A world-famous athlete, Kylian Mbappé, makes direct eye contact while holding a sleek, unreleased concept football boot. The clean, minimalist studio background and high-key lighting make the subject and the colorful product the sole focus of attention.

[06]

Hook template

Steal this for your own video

The rumours might actually be true… [famous figure] could be leaving [major brand] for [rival brand].

  • — The rumours might actually be true… LeBron James could be leaving Nike for New Balance.
  • — The rumours might actually be true… Taylor Swift could be leaving Republic Records for an indie label.
  • — The rumours might actually be true… Gordon Ramsay could be leaving his Michelin restaurants for a fast food chain.

Themes

  • speculation
  • brand partnership
  • product innovation
  • celebrity endorsement

Techniques

  • studio photography
  • high-key lighting
  • product placement
  • direct gaze

Post caption

Rumours could actually be true… 👀 Kylian Mbappé could potentially be leaving Nike, with On being one of the most interesting possibilities for what comes next. And if it happens, this would be massive. On have never released a football boot, but @jordanrogers, an ex-Nike employee who covers sports marketing, recently broke down why he believes they could be the brand to watch. There have also been signs of On moving towards football, and even years ago their leadership spoke about taking their technology into other sports. So imagine this: On’s first ever football boot. And Mbappé as the face of the whole thing. We had to imagine what On Football could look like. Would you wear these? 👀 All boots and images shown are unofficial concepts. Nothing in this post confirms any partnership between Kylian Mbappé and On. P.S. @on please don’t sue us 😂