@kweinbydesign
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@kweinbydesign 4/32 ❤️💙🦬 . . . . #bills
Trending short videosDesigning NFL merch to get hired
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Video #4700 · Vlog
Designing NFL merch to get hiredfrom @kweinbydesign
[01]
Overview
The creator explains her mission to design better merchandise for every NFL team until she gets hired, criticizing current generic designs. Prompted by fan comments, she focuses on the Buffalo Bills, researching their history and traditions like the Zubaz pattern. She then documents her entire creative process, from sketching on a tablet to finalizing multiple designs in Adobe Illustrator, including concepts inspired by the state of New York, the 'Bills Mafia' fandom, and player Josh Allen. The video concludes with a showcase of the final apparel mockups and a call-to-action for viewers to engage with the video to help her get noticed by the team.
[02]
Simple outline
- 1State aspirational mission
- 2Showcase creative process
- 3Reveal final results
- 4Mobilize the community
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
DESIGNING MERCH FOR EVERY NFL UNTIL I GET HIRED 😤
Verbal hook · 40%
I'm designing merch for every NFL team until one of them hires me because it's gotta get better than just logos slapped on t-shirts and hoodies.
Visual hook · 5%
A close-up, expressive shot of the creator speaking directly to the camera, creating an immediate personal connection and conveying strong emotion.
[06]
Hook template
Steal this for your own video
I'm designing for every until one of them hires me — because it has to get better than .
- — I'm designing logos for every NBA team until one of them hires me — because it has to get better than clip art wordmarks.
- — I'm writing menus for every Michelin-star restaurant until one of them hires me — because it has to get better than Comic Sans on laminated paper.
- — I'm pitching campaigns for every beauty brand until one of them hires me — because it has to get better than stock photos and basic captions.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Aspirational Mission: State a long-term, ambitious, and relatable goal that frames the entire series as a public challenge or journey (e.g., 'I'm doing X for every Y until Z happens').
Payoff
The Portfolio Reveal: A rapid-fire, visually satisfying montage showcasing the polished, final outcomes of the creative process, presented professionally on mockups to demonstrate their real-world application.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Underdog Audition
A creator undertakes a series of ambitious projects for a specific industry, framed as a public job application, with the goal of being hired. Each episode showcases their skill by solving a common problem for a specific entity within that industry, often chosen by the audience.
- 1
The Common Enemy
Clearly define a universal problem or frustration within the niche that the creator's work will solve, positioning them as the hero/solution.
- 2
The Audience Mandate
Announce that the subject of the current project was chosen directly based on audience feedback, creating a community investment loop and validating the content choice.
- 3
The Proof-of-Work Montage
A condensed sequence showing the key steps of the creative process. This includes research to uncover unique insights, ideation of multiple concepts, and the hands-on work of execution, which builds credibility and anticipation for the final product.
Themes
Techniques
Trends
Post caption
4/32 ❤️💙🦬 . . . . #bills
Text overlays
title · beginning
DESIGNING MERCH FOR EVERY NFL
title · beginning
UNTIL I GET HIRED 😤
call-to-action · end
Thank you for following 🙏 it truly helps!!
Transcript
I'm designing merch for every NFL team until one of them hires me because it's gotta get better than just logos slapped on tier shirts and hoodies. Bills mafia went crazy in my comment section, so let's make some designs for the Bills. With such an iconic tier, I wanted to dig into their history and traditions, and that's when I discovered the classic Zubaz pattern. While most pieces use it all over, I wanted to create something more subtle, so I drew my own version of the pattern and used it as rank accent on buttons and better better for everyday wear. Then I wanted to create a design that really celebrated Buffalo itself by drawing out the letters in the shape of New York, and of course I had to include a Bills Mafia table breaking design to highlight the Bills fandom. And to top it off, I created a Josh Allen inspired design and this ended up being my favorite piece out of everything I created. I went a little overboard with all these designs, but I'm so happy with how they turned out. Here are the final designs. I'm not sure if the Bills will ever see this, but if there's a fan base they can help make this happen, I know it's the Bills mafia. Every follow and interaction with this video helps get my work in front of the right people. So thank you to everyone who is supporting my journey, and, of course, let me know what team you wanna see next.