@kweinbydesign
Instagram · Talking Head Edit
@kweinbydesign KWEIN X @patriots 🤯❤️🏈
Trending short videosDesign process and final product reveal
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Video #15566 · Talking Head Edit
Design process and final product revealfrom @kweinbydesign
[01]
Overview
The creator announces she was hired by the New England Patriots and walks through her design process for two distinct concepts. First, she shows the creation of her signature 'funky lettering' for the team name. Second, she explains her personal connection to New England and illustrates regional icons like a lobster, lighthouse, and sailboat, combining them with football elements. She concludes by showcasing the final merchandise collection (hoodies, shirts, hats) and provides a call-to-action on where to purchase it.
[02]
Simple outline
- 1Announce high-status commission
- 2Detail the creative process
- 3Reveal the final collection
- 4State exclusive availability
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 70%
New England Patriots hired me to design a merch collection for them, and this is what I did.
Visual hook · 30%
The creator points upwards towards a large, animated New England Patriots logo, immediately establishing the high-profile subject of the video.
[06]
Hook template
Steal this for your own video
hired me to create their , and this is what I did.
- — Nike hired me to create their marathon campaign, and this is what I did.
- — A local bakery hired me to create their wedding cake collection, and this is what I did.
- — A nonprofit hired me to create their fundraising event design, and this is what I did.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A declarative statement announcing a high-profile collaboration or achievement to establish immediate authority and capture attention.
Payoff
The Exclusivity Gate
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Commission & Reveal
Leveraging a high-status project to walk viewers through a creative process, culminating in a product reveal and an urgent call to action.
- 1
The Signature Process
Demonstrates the creator's unique style or first creative approach, explaining the 'why' behind the initial design choices to establish their specific value proposition.
- 2
The Emotional Anchor
Connects the project to a personal story or deeper meaning, adding an emotional layer that justifies the creative direction and builds rapport with the audience.
- 3
The Collection Showcase
A rapid-fire visual presentation of the final products, providing a satisfying payoff to the anticipation built during the process-focused beats.
Themes
Techniques
Post caption
KWEIN X @patriots 🤯❤️🏈
Text overlays
informational · end
*you don't need a ticket to a game to shop at the Pro Shop!*
Transcript
England Patriots hired me to design a merch collection for them, and this is what I did. First off, I had to do a design with my funky lettering. This is sort of becoming a signature thing for me, and, honestly, I just really wanted to create something different than what's currently in most stores. Next, I really worst to highlight New England. I grew up in Boston and went to college in Maine, so New England is super close to my heart. I drew a better, lighthouse, and sailboat alongside football elements. This design feels personal and really celebrates that New England pride that I know goes hand in hand with the Patriots. Here are the final designs. Right no, they are only for sale at the Gillette Stadium Pro Shop, so send this to someone you know who is going to the playoff game this Sunday, and I can't wait to see all of you in these pieces.