@cemetary
TikTok · Vlog
@cemetary plz leave some petrichor fragrance recs if you have any!! (baie 19 by le labo review) #nichefragrance #petrichor #diml #nycvlog @LE LABO Fragrances
Trending short videosCreator's quest for petrichor perfume
The edit1 shot · 3 text
Shots Text0:45
Performance
- Views
- 301.8K
- Likes
- 52.1K
- Comments
- 939
- Engagement
- 17.6%
- Outlier
- 69.6×
- Length · 28 Jun 2026
- 0:45
Video #39433 · Vlog
Creator's quest for petrichor perfumefrom @cemetary
[01]
Overview
The creator documents her quest to find a perfume that smells like petrichor (rain on hot concrete). She visits a Le Labo store to test the highly recommended Baie 19 fragrance, provides a review explaining why it's not what she's looking for, and then gets a recommendation for another store, which she announces will be in a part two video. She concludes by asking her audience for their own recommendations.
[02]
Simple outline
- 1State niche, sensory goal
- 2Test and reject popular option
- 3Tease next attempt
- 4Solicit audience recommendations
[03]
Related videos
4M8.9×Personal story about a perfume@paigelorenze · Show and Tell
260.4K7.5×Rating perfume brands fragrance vs hype@teddy.haugen · Rapid Fire Listicle
239.3K65.4×Honest talking head product review@kendallalfred · Review
113.2K4×Perfumer explains problems with fragrances@teddy.haugen · Reaction
77.6K2.1×Creator asks audience for opinion@teddy.haugen · Anecdotal Philosophy
1.7M7.2×Travel vlog product recommendation@olivia.antongiovanni · Value Vlog
1.4M16.1×Funny skit then fragrance recommendations@_devontewest · Skit
93.8K2.9×Creator recommends top four perfumes.@axvanillax · Buying List
83.9K5.2×Perfumer recommends feminine scents for men.@teddy.haugen · Rapid Fire Listicle
147.6K5.4×Expert rates fragrances vs brands@teddy.haugen · Rapid Fire Listicle
72.4K2.5×Expert rates brands fragrance vs hype@teddy.haugen · Expert Rate/Rank
408.6K260.8×Aesthetic showcase of perfume collection@axvanillax · Lifestyle Showcase[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
Hunting for Petrichor
Verbal hook · 55%
I'm on the hunt for a perfume that smells like rain and not just any rain.
Visual hook · 10%
A wide-angle, first-person perspective of the creator walking on a city street in the rain while holding an umbrella, creating an immersive and slightly distorted point-of-view.
[06]
Hook template
Steal this for your own video
I'm on the hunt for that and not just any .
- — I'm on the hunt for a coffee shop that feels like a rainy Sunday in Paris and not just any coffee shop.
- — I'm on the hunt for a running shoe that feels like running on clouds and not just any running shoe.
- — I'm on the hunt for a candle that smells like a childhood summer at grandma's house and not just any candle.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The video opens by declaring a highly specific and evocative quest for an ideal item, immediately establishing a clear goal and a sense of challenge that hooks viewers invested in finding 'the best' of something.
Payoff
The video concludes not with a resolution, but with a direct call to action, asking the audience for their own recommendations and explicitly stating desperation. This maximizes comment engagement and community investment in the ongoing quest.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Niche Quest
A multi-part journey documenting the search for a highly specific, 'perfect' item, where the first attempt fails, creating a cliffhanger and soliciting audience participation to drive engagement and series loyalty.
- 1
The Niche Quest Declaration
The creator clearly articulates a very specific, often sensory, goal, defining exactly what they are searching for (e.g., not just 'rain scent' but 'rain on hot concrete').
- 2
The Expert Definition
The creator adds a layer of expertise by providing a technical term or specific criteria for their quest, educating the audience and raising the stakes of the search.
- 3
The Core Conflict
The central problem is stated: finding the ideal item is difficult because common options or popular claims are often misleading or inaccurate, justifying the need for this documented journey.
- 4
The First Trial
The creator identifies and physically travels to test a widely recommended or obvious first potential solution, creating a clear point of action and evaluation.
- 5
The Nuanced Judgment
The creator evaluates the first option against their specific criteria and delivers a detailed verdict, explaining precisely why it fails to meet the ideal standard, thereby reinforcing their credibility.
- 6
The Cliffhanger Lead
Instead of ending in failure, a new lead or clue is discovered (often from an expert source), promising a continuation of the quest in a future installment and creating anticipation.
Themes
Techniques
Trends
Post caption
plz leave some petrichor fragrance recs if you have any!! (baie 19 by le labo review) #nichefragrance #petrichor #diml #nycvlog @LE LABO Fragrances
Text overlays
title · beginning
Hunting for Petrichor
informational · middle
petrichor noun : a distinctive, earthy, usually pleasant odor that is associated with rainfall especially when following a warm, dry period and that arises from a combination of volatile plant oils and geosmin released from the soil into the air and by ozone carried by downdrafts
informational · middle
A screenshot of a Google Maps result for a perfume store named 'Stèle'.
Transcript
I'm on the hunt for a perfume that smells like rain and not just any rain. Rain on hot concrete. I'm looking for something that has a heavy soil note that kind of smells like rain on desert sand. That specific scent is called petrichor. But the problem is that so many fragrances claim that they smell like petrichor, but end up smelling nothing like it. I have seeing bad by Lay Labo be recommended a lot. So I went over there to give it a try instead of blind buying. My first impression is that it smelled very much like patchoulian musk, but was severely lacking any dampness at all. It also smelled very crisp and clean, but there was like no grit to it, which was pretty disappointing. The very kind workers there told me to go to Stell in New York to to find more photo realistic petrichor fragrances. So that will be in my part good. If you guys have any recommendations, please let me know. I'm genuinely so desperate.