Rating perfume brands fragrance vs hypefrom @teddy.haugen

Transcript

Are you buying the fragrance or are you buying the brand? First up is Parfums de Marley, which is easy because they mostly make clones or heavily inspired fragrances, so you're obviously just buying the brand. Now with La Labo, you might disagree with me here, but I think they still have a pretty distinct fragrance identity, and they kinda do their own thing. So even though they're a bit of a victim of their own success, I still think you're buying the fragrance instead of the brand even though they are pretty hyped. Clive Christian is too easy because they've got fake heritage, and their only flex is that they're expensive. So you're very clearly just buying the brand. Now I'm biased with DIPTIC because I love them, but they do the Parisian chic thing really well and they make some really creative fragrances like Filasico. So you're really buying the fragrances over just the brand here. Creed has really fallen from grace because they used to be a big dog, but they've gone through lots of bad reformulations. They've not really done anything interesting in years, and they've been bought and sold a couple tier. So you're really just buying the brand at this point. Hermes really does keep doing their own thing and their perfumers do great and interesting work and there's some absolute gems in their private line. So you're really buying the fragrances over the brand here. Raja plays heavily into being luxury and expensive while also borrowing a lot from Guerlain. So even though there are some good fragrances in here, you're really buying it mostly for the brand. Cartier really keeps doing their own thing in an opulent French perfumery style. And it doesn't get talked about a lot, but their exclusive or private line has a lot of great perfumes in it. And so even though it's Cartier, you're still buying the fragrances here.