Viral Hooks
Trending short videosPerfumer recommends feminine scents for men.
T

@teddy.haugen

TikTok · Greenscreen Talking Head

@teddy.haugen Here’s some fragrance recommendations for men that are marketed to women! Featuring Parfums de Marly Delina, Nasomatto Narcotic V, Diptyque Eau Rose, Diptyque Do Son, and Chanel Chance Eau Fraîche #fragrancetiktok #colognetiktok #nichefragrance #unisexfragrance #fragrancereview

View original on TikTok

The edit1 shot · 2 text
Shots Text1:09

Performance

Views
83.9K
Likes
5.4K
Comments
182
Engagement
6.7%
Outlier
5.2×
Length · 16 Sept 2025
1:09

Video #8617 · Greenscreen Talking Head

Perfumer recommends feminine scents for men.from @teddy.haugen

[01]

Overview

A perfumer recommends five fragrances traditionally marketed to women that he believes men should try, based on the premise that scent is genderless. He presents each fragrance one by one—Delina by Parfums de Marly, Narcotic V by Nasomatto, Eau Rose by Diptyque, Do Son by Diptyque, and Chance Eau Fraîche by Chanel—by showing the product page, describing its scent profile, and offering a unique selling point or anecdote for each.

[02]

Simple outline

  1. 1State contrarian thesis
  2. 2Justify with social proof
  3. 3Share insider anecdote
  4. 4Offer expert pro-tip
  5. 5Bridge to mainstream example

[03]

Related videos

[04]

Classification

Concepts
Rapid Fire ListicleBuying ListExpert Rate/Rank
Elements
Split Screen

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Perfumer recommends "feminine" scents for men

Verbal hook · 40%

Here's some fragrances that men should try even though they're marketed to women because all scent is genderless.

Visual hook · 5%

A man speaking directly to the camera is cut out and overlaid on top of a website background, creating an immediate visual pattern interrupt from a standard talking head format.

[06]

Hook template

Steal this for your own video

[Expert title] recommends "[label society put on it]" [product category] for [unexpected audience]

  • — Sommelier recommends "cheap" wines for dinner parties
  • — Interior designer recommends "feminine" colors for men's apartments
  • — Nutritionist recommends "kid's" foods for serious athletes

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, counter-intuitive statement that challenges a common belief or norm held by the target audience, followed by a philosophical justification.

Payoff

The viewer is left with a curated list of 'approved' items from a previously forbidden category, feeling empowered, knowledgeable, and confident to explore it.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Permission Slip List

Recommending items from a category that the target audience traditionally avoids by providing compelling justifications (or 'permission slips') to overcome their hesitation with each recommendation.

  1. 1

    The Celebrity Precedent

    Introduce the first item and immediately neutralize objections by associating it with a respected, high-status, or unexpectedly relevant figure, granting the audience social permission to be interested.

  2. 2

    The Insider Secret

    Introduce the second item and justify it with a compelling anecdote that proves the thesis, demonstrating how the item succeeds when its controversial label is removed.

  3. 3

    The Personal Endorsement

    Introduce the third item by framing it as a personal favorite, leveraging the creator's authority and providing a detailed, desirable description of the experience.

  4. 4

    The Pro-Tip Combo

    Introduce the fourth item and add value by providing an expert tip on how to use it in combination with another item, showcasing deeper knowledge and enhancing its utility.

  5. 5

    The Mainstream Gateway

    Introduce the final item using a widely recognized example to make the contrarian concept feel safe and accessible, often by comparing it to a familiar and accepted item.

Themes

  • Gender norms
  • Self-expression
  • Product recommendations
  • Challenging stereotypes

Techniques

  • Expert authority
  • Social proof (Snoop Dogg)
  • Listicle structure

Trends

  • De-gendering products
  • Niche fragrance reviews

Post caption

Here’s some fragrance recommendations for men that are marketed to women! Featuring Parfums de Marly Delina, Nasomatto Narcotic V, Diptyque Eau Rose, Diptyque Do Son, and Chanel Chance Eau Fraîche #fragrancetiktok #colognetiktok #nichefragrance #unisexfragrance #fragrancereview

Text overlays

  • title · beginning

    Perfumer recommends "feminine" scents for men

  • contextual · middle

    Snoop Dogg

Transcript

Here's some fragrances that men should try even though they're marketed to women because all scent is genderless. And first up, we have Delina by Parfums de Marly. Now before anybody freaks out, it's what Snoop Dogg wears. And if if he can wear it, then so can you. It's a nice fruity floral, and you're gonna pull compliments. So have at it. Next up is Narcotic V by Nasomatto. Fun fact, I've got a friend that sells this to young men regularly because he just leaves out the fact that it's a white floral. And it's because it smells great. So without the context that it's narcotic Venus, they smell it, they enjoy it, and then they buy it. Next is one of my favorites, and it's Au Rose eau de parfum from Diptyque. It's an airy green rose that has a slightly salty, sweet, musky dry down, and people just love it. I've worn it a bunch, and I really can't recommend it enough. Now also by Diptyque is Dau Saint Eau de Parfum. It's an elegant fresh tuberose jasmine that's kind of a soliflure, but also complex enough to be its own fragrance. And bonus is that it layers really well with Tam d'au eau de parfum, which is a beautiful sandalwood. Now you can say this about pretty much any Chanel, but Chanel chance, specifically the eau fraiche, is one you need to check out. Great summer scent with bright citruses and woods and even has a teeny bit of that Allure Homme Sport vibe to it as well.

Perfumer recommends feminine scents for men. | Viral Hooks